Systems and methods for facilitating e-commerce product returns using orders for returned items

ABSTRACT

A merchant can use an e-commerce platform to sell products to customers, and customers can use the e-commerce platform to return items that they are unsatisfied with back to the merchant. These product returns have an associated cost. Embodiments of the present disclosure relate to computer-implemented systems and methods to enable customer-to-customer product returns in an e-commerce platform. In a customer-to-customer return, a first customer that wants to return an item of a particular product is connected with a second customer that wants to purchase that product. The e-commerce platform then facilitates a shipment of the item from the first customer directly to the second customer. Embodiments of the present disclosure include online store implementations of customer-to-customer returns, online marketplace implementations of customer-to-customer returns, and customer-to-customer returns implemented using orders for returned items.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No.16/686,722, entitled “Systems and Methods for Facilitating e-CommerceProduct Returns Using Orders for Returned Items”, which was filed onNov. 18, 2019, the contents of which are incorporated herein byreference in their entirety.

FIELD

The present disclosure relates to computer-implemented e-commerceplatforms.

BACKGROUND

A merchant may use an e-commerce platform to sell products to customers.These products are often shipped to the customer by the merchant. In theevent that the customer is unsatisfied with the product, the customermay be permitted to return the product to the merchant. For example, thecustomer could ship the product back to the merchant for a refund and/orfor an exchange of the product.

Product returns have an associated cost. For example, there is a costassociated with shipping a product from a customer back to a merchant.Some merchants offer free returns, and therefore the cost to ship theitem back to the merchant may be paid for by the merchant. In the casethat the returned product is then resold by the merchant, the merchantmay also pay for the product to be shipped to the next customer.Furthermore, the merchant may cover the cost associated with repackagingthe returned products.

Product returns also have an environmental impact. For example, returnshipments typically require additional transportation and/or packaging,both of which can be sources of pollution.

Product returns on an e-commerce platform may be particularly costlybecause of the reliance on a computer network to sell a product. Thecomputer network may allow for a customer to purchase an item sold by amerchant that is physically located far away from the customer, whichmay increase the cost of shipping the product back to the merchant.

SUMMARY

It is desired to have a computer-implemented system that assists inreducing the cost associated with returning a product on an e-commerceplatform.

In some embodiments of the present disclosure, a computer-implementedsystem is used to connect a first customer that wants to return an itemof a particular product with a second customer that wants to purchasethat product. The computer-implemented system could execute one or moresoftware applications that provide: (1) a user interface that allows thefirst customer to indicate their intent to return an item; (2) a userinterface that presents, to the second customer, the option to purchasethe first customer's item, rather than to purchase a new item of thatproduct from the merchant; and (3) optionally, a user interface thatallows for the merchant to verify the condition of the first customer'sitem, and to approve the first customer's item to be made available foroffer to another customer.

In some embodiments, the computer-implemented system receives anindication that the second customer agrees to buy the first customer'sitem, and enables the first customer to ship their item directly to thesecond customer. This can avoid the packaging and shipping of a new itemof that product from the merchant to the second customer, and may saveshipping costs compared to the alternative two-step approach of (i) thefirst customer shipping his/her item back to the merchant, and (ii) themerchant shipping a new item of that product to the second customer.

In some embodiments, a computer-implemented system determines ifshipping the item directly from the first customer to the secondcustomer is feasible and/or economical. For example, thecomputer-implemented system may determine if shipping the item directlyfrom the first customer to the second customer is in the best interestof the merchant.

In some embodiments, a first customer can place an order for an item ofa product, and request that the item be a returned item. A discountmight incentivize the first customer to request the returned item. Acomputer-implemented system can store the first customer's order until asecond customer indicates that they wish to return an item of theproduct. If shipping the second customer's item directly to the firstcustomer is economical for the merchant, then the computer-implementedsystem can facilitate this shipment and fulfill the first customer'sorder.

In some embodiments, a first customer may be a (registered) charitableorganization accepting in-kind donation of returned or second handproducts to fulfill their charitable goals. A charitable tax receipt forthe fair market value of the product might be offered to the secondcustomer, i.e. the customer returning the item of the product. Acomputer-implemented system can store the first customer's order untilthe second customer indicates that they wish to return an item of theproduct. If shipping the second customer's item directly to the firstcustomer is viable for the merchant, then the computer-implementedsystem can facilitate this shipment and fulfill the first customer'sorder.

According to one aspect of the present disclosure, there is provided acomputer-implemented method. The computer-implemented method includesreceiving, from a first customer device that is associated with a firstcustomer, an indication that the first customer intends to return apurchased item. The computer-implemented method further includesstoring, in memory, information related to the purchased item, theinformation including an indication that: (i) the purchased item belongsto the first customer, and (ii) the purchased item is an item of aproduct that is associated with a particular merchant on an e-commerceplatform. The computer-implemented method further includes detecting,from a second customer device that is associated with a second customer,an association between the second customer and the product. Thecomputer-implemented method further includes determining a first costassociated with shipping the purchased item from the first customer tothe second customer. The computer-implemented method further includesdetermining a second cost associated with at least one of: (i) shippingthe purchased item from the first customer to the particular merchant,and (ii) shipping a new item of the product from the particular merchantto the second customer. The computer-implemented method further includesdetermining, based on a comparison between the first cost and the secondcost, to enable shipping the purchased item from the first customer tothe second customer. The computer-implemented method further includestransmitting content for display on the second customer device, thecontent comprising an offer for a sale of the purchased item to thesecond customer. A system configured to perform the method may also beprovided. For example, the system could include a memory to store theinformation related to the purchased item, and a processor to performsome or all of the steps above.

According to another aspect of the present disclosure, there is providedanother computer-implemented method. The computer implemented methodincludes storing, in memory, information related to a plurality ofpurchased items for resale on an online marketplace, the informationindicating, for each purchased item of the plurality of purchased items:(i) a respective customer to which the purchased item belongs, and (ii)a respective merchant that sold the purchased item to the respectivecustomer. The computer-implemented method further includes receiving anindication that a customer device associated with a particular customerhas navigated to the online marketplace. For each purchased item of atleast some of the plurality of purchased items, the computer-implementedmethod further includes determining a first cost associated withshipping the purchased item from the respective customer to which thepurchased item belongs to the particular customer; determining a secondcost associated with at least one of: (i) shipping the purchased itemfrom the respective customer to which the purchased item belongs to therespective merchant that sold the purchased item, and (ii) shipping anew item from the respective merchant that sold the purchased item tothe particular customer; and based on a comparison between the firstcost and the second cost, determining whether to include the purchaseditem in a set of items to present to the particular customer, the set ofitems comprising at least one of the plurality of purchased items andfewer than all of the plurality of purchased items. Thecomputer-implemented method further includes transmitting content fordisplay on the customer device, the content comprising, for eachpurchased item of the set of items, a respective offer for a sale of thepurchased item to the particular customer. A system configured toperform the method may also be provided. For example, the system couldinclude a memory to store the information related to the plurality ofpurchased items for resale on the online marketplace, and a processor toperform some or all of the steps above.

According to a further aspect of the present disclosure, there isprovided a further computer-implemented method. The computer-implementedmethod includes receiving an order from a first customer device that isassociated with a first customer, the order indicating that: (i) thefirst customer intends to purchase or receive a desired product, and(ii) the first customer will accept a returned item of the desiredproduct. The computer-implemented method also includes storing, inmemory, first information related to the order, the first informationindicating: (i) the first customer, and (ii) the desired product. Thecomputer-implemented method further includes receiving, from a secondcustomer device that is associated with a second customer, an indicationthat the second customer intends to return a purchased item; anddetermining that the purchased item corresponds to the desired product.The computer-implemented method further includes determining a costassociated with shipping the purchased item from the second customer tothe first customer; and determining, based on the cost, to enableshipping the purchased item from the second customer to the firstcustomer. The computer implemented method further includes transmitting,to the second customer device, second information for shipping thepurchased item from the second customer to the first customer. A systemconfigured to perform the method may also be provided. For example, thesystem could include: a memory to store the first information related toan order; and a processor to perform some or all of the steps above.

BRIEF DESCRIPTION OF THE DRAWINGS

Embodiments will be described, by way of example only, with reference tothe accompanying figures wherein:

FIG. 1 is a block diagram of an e-commerce platform, according to oneembodiment;

FIG. 2 is an example of a home page of an administrator, according toone embodiment;

FIG. 3 illustrates the e-commerce platform of FIG. 1, but including areturns management engine and a returns marketplace;

FIG. 4 is a diagram illustrating a conventional return process accordingto an embodiment;

FIG. 5 is a diagram illustrating a customer-to-customer return processaccording to an embodiment;

FIG. 6 is a block diagram illustrating an example system forimplementing product returns;

FIG. 7 is a flow diagram illustrating a customer-to-customer returnprocess according to an embodiment;

FIG. 8 is a flow diagram illustrating an example method for implementinga customer-to-customer return using an online store;

FIG. 9 is an example screen page for selecting an item to return;

FIG. 10 is an example screen page for submitting a reason for returningan item;

FIG. 11 is an example screen page for choosing between a regular orcustomer-to-customer return process;

FIG. 12 is an example screen page for submitting the condition of anitem;

FIG. 13 is an example screen page for reviewing a return request;

FIG. 14 is an example screen page for viewing the status of a return;

FIG. 15 is an example screen page for viewing customer-to-customerreturn orders;

FIG. 16, consisting of FIGS. 16A and 16B, is an example screen page forreviewing and approving a return request;

FIG. 17 is an example product screen page that includes acustomer-to-customer return option;

FIG. 18 is an example product screen page without a customer-to-customerreturn option;

FIG. 19 is another example screen page for viewing the status of areturn;

FIG. 20 is a flow diagram illustrating an example method forimplementing a customer-to-customer return using a returns marketplace;

FIGS. 21 and 22 are example screen pages for a returns marketplace thatis specific to one merchant;

FIGS. 23 and 24 are example screen pages for a returns marketplace formultiple merchants;

FIG. 25 is a flow diagram illustrating an example method forimplementing a customer-to-customer return using an order for one ormore returned products;

FIG. 26 is an example screen page presented to a customer afterinitiating an order for a returned item;

FIG. 27 is an example screen page for searching for a desired product toinclude in an order for a returned item;

FIG. 28 is an example screen page for providing a description of adesired product;

FIG. 29 is an example screen page for placing constraints on a desiredproduct;

FIG. 30 is an example screen page including an order summary for aspecific desired product;

FIG. 31 is an example screen page including an order summary for adesired product type;

FIG. 32 is an example screen page including an order summary formultiple desired products;

FIG. 33 is an example screen page allowing a customer to review andaccept a returned item; and

FIGS. 34 to 36 are flow diagrams illustrating examplecomputer-implemented methods performed by a system.

DETAILED DESCRIPTION

For illustrative purposes, specific example embodiments will now beexplained in greater detail below in conjunction with the figures.

Example e-Commerce Platform

In some embodiments, the methods disclosed herein may be performed on orin association with an e-commerce platform. Therefore, an example of ane-commerce platform will be described.

FIG. 1 illustrates an e-commerce platform 100, according to oneembodiment. The e-commerce platform 100 may be used to provide merchantproducts and services to customers. While the disclosure contemplatesusing the apparatus, system, and process to purchase products andservices, for simplicity the description herein will refer to products.All references to products throughout this disclosure should also beunderstood to be references to products and/or services, includingphysical products, digital content, tickets, subscriptions, services tobe provided, and the like.

While the disclosure throughout contemplates that a ‘merchant’ and a‘customer’ may be more than individuals, for simplicity the descriptionherein may generally refer to merchants and customers as such. Allreferences to merchants and customers throughout this disclosure shouldalso be understood to be references to groups of individuals, companies,corporations, computing entities, and the like, and may representfor-profit or not-for-profit exchange of products. Further, while thedisclosure throughout refers to ‘merchants’ and ‘customers’, anddescribes their roles as such, the e-commerce platform 100 should beunderstood to more generally support users in an e-commerce environment,and all references to merchants and customers throughout this disclosureshould also be understood to be references to users, such as where auser is a merchant-user (e.g., a seller, retailer, wholesaler, orprovider of products), a customer-user (e.g., a buyer, purchase agent,or user of products), a prospective user (e.g., a user browsing and notyet committed to a purchase, a user evaluating the e-commerce platform100 for potential use in marketing and selling products, and the like),a service provider user (e.g., a shipping provider 112, a financialprovider, and the like), a company or corporate user (e.g., a companyrepresentative for purchase, sales, or use of products; an enterpriseuser; a customer relations or customer management agent, and the like),an information technology user, a computing entity user (e.g., acomputing bot for purchase, sales, or use of products), and the like.

The e-commerce platform 100 may provide a centralized system forproviding merchants with online resources and facilities for managingtheir business. The facilities described herein may be deployed in partor in whole through a machine that executes computer software, modules,program codes, and/or instructions on one or more processors which maybe part of or external to the platform 100. Merchants may utilize thee-commerce platform 100 for managing commerce with customers, such as byimplementing an e-commerce experience with customers through an onlinestore 138, through channels 110A-B, through POS devices 152 in physicallocations (e.g., a physical storefront or other location such as througha kiosk, terminal, reader, printer, 3D printer, and the like), bymanaging their business through the e-commerce platform 100, and byinteracting with customers through a communications facility 129 of thee-commerce platform 100, or any combination thereof. A merchant mayutilize the e-commerce platform 100 as a sole commerce presence withcustomers, or in conjunction with other merchant commerce facilities,such as through a physical store (e.g., ‘brick-and-mortar’ retailstores), a merchant off-platform website 104 (e.g., a commerce Internetwebsite or other internet or web property or asset supported by or onbehalf of the merchant separately from the e-commerce platform), and thelike. However, even these ‘other’ merchant commerce facilities may beincorporated into the e-commerce platform, such as where POS devices 152in a physical store of a merchant are linked into the e-commerceplatform 100, where a merchant off-platform website 104 is tied into thee-commerce platform 100, such as through ‘buy buttons’ that link contentfrom the merchant off platform website 104 to the online store 138, andthe like.

The online store 138 may represent a multitenant facility comprising aplurality of virtual storefronts. In embodiments, merchants may manageone or more storefronts in the online store 138, such as through amerchant device 102 (e.g., computer, laptop computer, mobile computingdevice, and the like), and offer products to customers through a numberof different channels 110A-B (e.g., an online store 138; a physicalstorefront through a POS device 152; electronic marketplace, through anelectronic buy button integrated into a website or social media channelsuch as on a social network, social media page, social media messagingsystem; and the like). A merchant may sell across channels 110A-B andthen manage their sales through the e-commerce platform 100, wherechannels 110A may be provided internal to the e-commerce platform 100 orfrom outside the e-commerce channel 110B. A merchant may sell in theirphysical retail store, at pop ups, through wholesale, over the phone,and the like, and then manage their sales through the e-commerceplatform 100. A merchant may employ all or any combination of these,such as maintaining a business through a physical storefront utilizingPOS devices 152, maintaining a virtual storefront through the onlinestore 138, and utilizing a communication facility 129 to leveragecustomer interactions and analytics 132 to improve the probability ofsales. Throughout this disclosure the terms online store 138 andstorefront may be used synonymously to refer to a merchant's onlinee-commerce offering presence through the e-commerce platform 100, wherean online store 138 may refer to the multitenant collection ofstorefronts supported by the e-commerce platform 100 (e.g., for aplurality of merchants) or to an individual merchant's storefront (e.g.,a merchant's online store).

In some embodiments, a customer may interact through a customer device150 (e.g., computer, laptop computer, mobile computing device, and thelike), a POS device 152 (e.g., retail device, a kiosk, an automatedcheckout system, and the like), or any other commerce interface deviceknown in the art. The e-commerce platform 100 may enable merchants toreach customers through the online store 138, through POS devices 152 inphysical locations (e.g., a merchant's storefront or elsewhere), topromote commerce with customers through dialog via electroniccommunication facility 129, and the like, providing a system forreaching customers and facilitating merchant services for the real orvirtual pathways available for reaching and interacting with customers.

In some embodiments, and as described further herein, the e-commerceplatform 100 may be implemented through a processing facility includinga processor and a memory, the processing facility storing a set ofinstructions that, when executed, cause the e-commerce platform 100 toperform the e-commerce and support functions as described herein. Theprocessing facility may be part of a server, client, networkinfrastructure, mobile computing platform, cloud computing platform,stationary computing platform, or other computing platform, and provideelectronic connectivity and communications between and amongst theelectronic components of the e-commerce platform 100, merchant devices102, payment gateways 106, application developers, channels 110A-B,shipping providers 112, customer devices 150, point of sale devices 152,and the like. The e-commerce platform 100 may be implemented as a cloudcomputing service, a software as a service (SaaS), infrastructure as aservice (IaaS), platform as a service (PaaS), desktop as a Service(DaaS), managed software as a service (MSaaS), mobile backend as aservice (MBaaS), information technology management as a service(ITMaaS), and the like, such as in a software and delivery model inwhich software is licensed on a subscription basis and centrally hosted(e.g., accessed by users using a client (for example, a thin client) viaa web browser or other application, accessed through by POS devices, andthe like). In some embodiments, elements of the e-commerce platform 100may be implemented to operate on various platforms and operatingsystems, such as iOS, Android, on the web, and the like (e.g., theadministrator 114 being implemented in multiple instances for a givenonline store for iOS, Android, and for the web, each with similarfunctionality).

In some embodiments, the online store 138 may be served to a customerdevice 150 through a webpage provided by a server of the e-commerceplatform 100. The server may receive a request for the webpage from abrowser or other application installed on the customer device 150, wherethe browser (or other application) connects to the server through an IPAddress, the IP address obtained by translating a domain name. Inreturn, the server sends back the requested webpage. Webpages may bewritten in or include Hypertext Markup Language (HTML), templatelanguage, JavaScript, and the like, or any combination thereof. Forinstance, HTML is a computer language that describes static informationfor the webpage, such as the layout, format, and content of the webpage.Website designers and developers may use the template language to buildwebpages that combine static content, which is the same on multiplepages, and dynamic content, which changes from one page to the next. Atemplate language may make it possible to re-use the static elementsthat define the layout of a webpage, while dynamically populating thepage with data from an online store. The static elements may be writtenin HTML, and the dynamic elements written in the template language. Thetemplate language elements in a file may act as placeholders, such thatthe code in the file is compiled and sent to the customer device 150 andthen the template language is replaced by data from the online store138, such as when a theme is installed. The template and themes mayconsider tags, objects, and filters. The client device web browser (orother application) then renders the page accordingly.

In some embodiments, online stores 138 may be served by the e-commerceplatform 100 to customers, where customers can browse and purchase thevarious products available (e.g., add them to a cart, purchaseimmediately through a buy-button, and the like). Online stores 138 maybe served to customers in a transparent fashion without customersnecessarily being aware that it is being provided through the e-commerceplatform 100 (rather than directly from the merchant). Merchants may usea merchant configurable domain name, a customizable HTML theme, and thelike, to customize their online store 138. Merchants may customize thelook and feel of their website through a theme system, such as wheremerchants can select and change the look and feel of their online store138 by changing their theme while having the same underlying product andbusiness data shown within the online store's product hierarchy. Themesmay be further customized through a theme editor, a design interfacethat enables users to customize their website's design with flexibility.Themes may also be customized using theme-specific settings that changeaspects, such as specific colors, fonts, and pre-built layout schemes.The online store may implement a content management system for websitecontent. Merchants may author blog posts or static pages and publishthem to their online store 138, such as through blogs, articles, and thelike, as well as configure navigation menus. Merchants may upload images(e.g., for products), video, content, data, and the like to thee-commerce platform 100, such as for storage by the system (e.g. as data134). In some embodiments, the e-commerce platform 100 may providefunctions for resizing images, associating an image with a product,adding and associating text with an image, adding an image for a newproduct variant, protecting images, and the like.

As described herein, the e-commerce platform 100 may provide merchantswith transactional facilities for products through a number of differentchannels 110A-B, including the online store 138, over the telephone, aswell as through physical POS devices 152 as described herein. Thee-commerce platform 100 may include business support services 116, anadministrator 114, and the like associated with running an on-linebusiness, such as providing a domain service 118 associated with theironline store, payment services 120 for facilitating transactions with acustomer, shipping services 122 for providing customer shipping optionsfor purchased products, risk and insurance services 124 associated withproduct protection and liability, merchant billing, and the like.Services 116 may be provided via the e-commerce platform 100 or inassociation with external facilities, such as through a payment gateway106 for payment processing, shipping providers 112 for expediting theshipment of products, and the like.

In some embodiments, the e-commerce platform 100 may provide forintegrated shipping services 122 (e.g., through an e-commerce platformshipping facility or through a third-party shipping carrier), such asproviding merchants with real-time updates, tracking, automatic ratecalculation, bulk order preparation, label printing, and the like.

FIG. 2 depicts a non-limiting embodiment for a home page of anadministrator 114, which may show information about daily tasks, astore's recent activity, and the next steps a merchant can take to buildtheir business. In some embodiments, a merchant may log in toadministrator 114 via a merchant device 102 such as from a desktopcomputer or mobile device, and manage aspects of their online store 138,such as viewing the online store's 138 recent activity, updating theonline store's 138 catalog, managing orders, recent visits activity,total orders activity, and the like. In some embodiments, the merchantmay be able to access the different sections of administrator 114 byusing the sidebar, such as shown on FIG. 2. Sections of theadministrator 114 may include various interfaces for accessing andmanaging core aspects of a merchant's business, including orders,products, customers, available reports and discounts. The administrator114 may also include interfaces for managing sales channels for a storeincluding the online store, mobile application(s) made available tocustomers for accessing the store (Mobile App), POS devices, and/or abuy button. The administrator 114 may also include interfaces formanaging applications (Apps) installed on the merchant's account;settings applied to a merchant's online store 138 and account. Amerchant may use a search bar to find products, pages, or otherinformation. Depending on the device 102 or software application themerchant is using, they may be enabled for different functionalitythrough the administrator 114. For instance, if a merchant logs in tothe administrator 114 from a browser, they may be able to manage allaspects of their online store 138. If the merchant logs in from theirmobile device (e.g. via a mobile application), they may be able to viewall or a subset of the aspects of their online store 138, such asviewing the online store's 138 recent activity, updating the onlinestore's 138 catalog, managing orders, and the like.

More detailed information about commerce and visitors to a merchant'sonline store 138 may be viewed through acquisition reports or metrics,such as displaying a sales summary for the merchant's overall business,specific sales and engagement data for active sales channels, and thelike. Reports may include, acquisition reports, behavior reports,customer reports, finance reports, marketing reports, sales reports,custom reports, and the like. The merchant may be able to view salesdata for different channels 110A-B from different periods of time (e.g.,days, weeks, months, and the like), such as by using drop-down menus. Anoverview dashboard may be provided for a merchant that wants a moredetailed view of the store's sales and engagement data. An activity feedin the home metrics section may be provided to illustrate an overview ofthe activity on the merchant's account. For example, by clicking on a‘view all recent activity’ dashboard button, the merchant may be able tosee a longer feed of recent activity on their account. A home page mayshow notifications about the merchant's online store 138, such as basedon account status, growth, recent customer activity, and the like.Notifications may be provided to assist a merchant with navigatingthrough a process, such as capturing a payment, marking an order asfulfilled, archiving an order that is complete, and the like.

The e-commerce platform 100 may provide for a communications facility129 and associated merchant interface for providing electroniccommunications and marketing, such as utilizing an electronic messagingaggregation facility for collecting and analyzing communicationinteractions between merchants, customers, merchant devices 102,customer devices 150, POS devices 152, and the like, to aggregate andanalyze the communications, such as for increasing the potential forproviding a sale of a product, and the like. For instance, a customermay have a question related to a product, which may produce a dialogbetween the customer and the merchant (or automated processor-basedagent representing the merchant), where the communications facility 129analyzes the interaction and provides analysis to the merchant on how toimprove the probability for a sale.

The e-commerce platform 100 may provide a financial facility 120 forsecure financial transactions with customers, such as through a securecard server environment. The e-commerce platform 100 may store creditcard information, such as in payment card industry data (PCI)environments (e.g., a card server), to reconcile financials, billmerchants, perform automated clearing house (ACH) transfers between ane-commerce platform 100 financial institution account and a merchant'sback account (e.g., when using capital), and the like. These systems mayhave Sarbanes-Oxley Act (SOX) compliance and a high level of diligencerequired in their development and operation. The financial facility 120may also provide merchants with financial support, such as through thelending of capital (e.g., lending funds, cash advances, and the like)and provision of insurance. In addition, the e-commerce platform 100 mayprovide for a set of marketing and partner services and control therelationship between the e-commerce platform 100 and partners. They alsomay connect and onboard new merchants with the e-commerce platform 100.These services may enable merchant growth by making it easier formerchants to work across the e-commerce platform 100. Through theseservices, merchants may be provided help facilities via the e-commerceplatform 100.

In some embodiments, online store 138 may support a great number ofindependently administered storefronts and process a large volume oftransactional data on a daily basis for a variety of products.Transactional data may include customer contact information, billinginformation, shipping information, information on products purchased,information on services rendered, and any other information associatedwith business through the e-commerce platform 100. In some embodiments,the e-commerce platform 100 may store this data in a data facility 134.The transactional data may be processed to produce analytics 132, whichin turn may be provided to merchants or third-party commerce entities,such as providing consumer trends, marketing and sales insights,recommendations for improving sales, evaluation of customer behaviors,marketing and sales modeling, trends in fraud, and the like, related toonline commerce, and provided through dashboard interfaces, throughreports, and the like. The e-commerce platform 100 may store informationabout business and merchant transactions, and the data facility 134 mayhave many ways of enhancing, contributing, refining, and extractingdata, where over time the collected data may enable improvements toaspects of the e-commerce platform 100.

Referring again to FIG. 1, in some embodiments the e-commerce platform100 may be configured with a commerce management engine 136 for contentmanagement, task automation and data management to enable support andservices to the plurality of online stores 138 (e.g., related toproducts, inventory, customers, orders, collaboration, suppliers,reports, financials, risk and fraud, and the like), but be extensiblethrough applications 142A-B that enable greater flexibility and customprocesses required for accommodating an ever-growing variety of merchantonline stores, POS devices, products, and services, where applications142A may be provided internal to the e-commerce platform 100 orapplications 142B from outside the e-commerce platform 100. In someembodiments, an application 142A may be provided by the same partyproviding the platform 100 or by a different party. In some embodiments,an application 142B may be provided by the same party providing theplatform 100 or by a different party. The commerce management engine 136may be configured for flexibility and scalability through portioning(e.g., sharding) of functions and data, such as by customer identifier,order identifier, online store identifier, and the like. The commercemanagement engine 136 may accommodate store-specific business logic andin some embodiments, may incorporate the administrator 114 and/or theonline store 138.

The commerce management engine 136 includes base or “core” functions ofthe e-commerce platform 100, and as such, as described herein, not allfunctions supporting online stores 138 may be appropriate for inclusion.For instance, functions for inclusion into the commerce managementengine 136 may need to exceed a core functionality threshold throughwhich it may be determined that the function is core to a commerceexperience (e.g., common to a majority of online store activity, such asacross channels, administrator interfaces, merchant locations,industries, product types, and the like), is re-usable across onlinestores 138 (e.g., functions that can be re-used/modified across corefunctions), limited to the context of a single online store 138 at atime (e.g., implementing an online store ‘isolation principle’, wherecode should not be able to interact with multiple online stores 138 at atime, ensuring that online stores 138 cannot access each other's data),provide a transactional workload, and the like. Maintaining control ofwhat functions are implemented may enable the commerce management engine136 to remain responsive, as many required features are either serveddirectly by the commerce management engine 136 or enabled through aninterface 140A-B, such as by its extension through an applicationprogramming interface (API) connection to applications 142A-B andchannels 110A-B, where interfaces 140A may be provided to applications142A and/or channels 110A inside the e-commerce platform 100 or throughinterfaces 140B provided to applications 142B and/or channels 110Boutside the e-commerce platform 100. Generally, the platform 100 mayinclude interfaces 140A-B (which may be extensions, connectors, APIs,and the like) which facilitate connections to and communications withother platforms, systems, software, data sources, code and the like.Such interfaces 140A-B may be an interface 140A of the commercemanagement engine 136 or an interface 140B of the platform 100 moregenerally. If care is not given to restricting functionality in thecommerce management engine 136, responsiveness could be compromised,such as through infrastructure degradation through slow databases ornon-critical backend failures, through catastrophic infrastructurefailure such as with a data center going offline, through new code beingdeployed that takes longer to execute than expected, and the like. Toprevent or mitigate these situations, the commerce management engine 136may be configured to maintain responsiveness, such as throughconfiguration that utilizes timeouts, queues, back-pressure to preventdegradation, and the like.

Although isolating online store data is important to maintaining dataprivacy between online stores 138 and merchants, there may be reasonsfor collecting and using cross-store data, such as for example, with anorder risk assessment system or a platform payment facility, both ofwhich require information from multiple online stores 138 to performwell. In some embodiments, rather than violating the isolationprinciple, it may be preferred to move these components out of thecommerce management engine 136 and into their own infrastructure withinthe e-commerce platform 100.

In some embodiments, the e-commerce platform 100 may provide for aplatform payment facility 120, which is another example of a componentthat utilizes data from the commerce management engine 136 but may belocated outside so as to not violate the isolation principle. Theplatform payment facility 120 may allow customers interacting withonline stores 138 to have their payment information stored safely by thecommerce management engine 136 such that they only have to enter itonce. When a customer visits a different online store 138, even ifthey've never been there before, the platform payment facility 120 mayrecall their information to enable a more rapid and correct check out.This may provide a cross-platform network effect, where the e-commerceplatform 100 becomes more useful to its merchants as more merchantsjoin, such as because there are more customers who checkout more oftenbecause of the ease of use with respect to customer purchases. Tomaximize the effect of this network, payment information for a givencustomer may be retrievable from an online store's checkout, allowinginformation to be made available globally across online stores 138. Itwould be difficult and error prone for each online store 138 to be ableto connect to any other online store 138 to retrieve the paymentinformation stored there. As a result, the platform payment facility maybe implemented external to the commerce management engine 136.

For those functions that are not included within the commerce managementengine 136, applications 142A-B provide a way to add features to thee-commerce platform 100. Applications 142A-B may be able to access andmodify data on a merchant's online store 138, perform tasks through theadministrator 114, create new flows for a merchant through a userinterface (e.g., that is surfaced through extensions/API), and the like.Merchants may be enabled to discover and install applications 142A-Bthrough application search, recommendations, and support 128. In someembodiments, core products, core extension points, applications, and theadministrator 114 may be developed to work together. For instance,application extension points may be built inside the administrator 114so that core features may be extended by way of applications, which maydeliver functionality to a merchant through the extension.

In some embodiments, applications 142A-B may deliver functionality to amerchant through the interface 140A-B, such as where an application142A-B is able to surface transaction data to a merchant (e.g., App:“Engine, surface my app data in mobile and web admin using the embeddedapp SDK”), and/or where the commerce management engine 136 is able toask the application to perform work on demand (Engine: “App, give me alocal tax calculation for this checkout”).

Applications 142A-B may support online stores 138 and channels 110A-B,provide for merchant support, integrate with other services, and thelike. Where the commerce management engine 136 may provide thefoundation of services to the online store 138, the applications 142A-Bmay provide a way for merchants to satisfy specific and sometimes uniqueneeds. Different merchants will have different needs, and so may benefitfrom different applications 142A-B. Applications 142A-B may be betterdiscovered through the e-commerce platform 100 through development of anapplication taxonomy (categories) that enable applications to be taggedaccording to a type of function it performs for a merchant; throughapplication data services that support searching, ranking, andrecommendation models; through application discovery interfaces such asan application store, home information cards, an application settingspage; and the like.

Applications 142A-B may be connected to the commerce management engine136 through an interface 140A-B, such as utilizing APIs to expose thefunctionality and data available through and within the commercemanagement engine 136 to the functionality of applications (e.g.,through REST, GraphQL, and the like). For instance, the e-commerceplatform 100 may provide API interfaces 140A-B to merchant andpartner-facing products and services, such as including applicationextensions, process flow services, developer-facing resources, and thelike. With customers more frequently using mobile devices for shopping,applications 142A-B related to mobile use may benefit from moreextensive use of APIs to support the related growing commerce traffic.The flexibility offered through use of applications and APIs (e.g., asoffered for application development) enable the e-commerce platform 100to better accommodate new and unique needs of merchants (and internaldevelopers through internal APIs) without requiring constant change tothe commerce management engine 136, thus providing merchants what theyneed when they need it. For instance, shipping services 122 may beintegrated with the commerce management engine 136 through a shipping orcarrier service API, thus enabling the e-commerce platform 100 toprovide shipping service functionality without directly impacting coderunning in the commerce management engine 136.

Many merchant problems may be solved by letting partners improve andextend merchant workflows through application development, such asproblems associated with back-office operations (merchant-facingapplications 142A-B) and in the online store 138 (customer-facingapplications 142A-B). As a part of doing business, many merchants willuse mobile and web related applications on a daily basis for back-officetasks (e.g., merchandising, inventory, discounts, fulfillment, and thelike) and online store tasks (e.g., applications related to their onlineshop, for flash-sales, new product offerings, and the like), whereapplications 142A-B, through extension/API 140A-B, help make productseasy to view and purchase in a fast growing marketplace. In someembodiments, partners, application developers, internal applicationsfacilities, and the like, may be provided with a software developmentkit (SDK), such as through creating a frame within the administrator 114that sandboxes an application interface. In some embodiments, theadministrator 114 may not have control over nor be aware of what happenswithin the frame. The SDK may be used in conjunction with a userinterface kit to produce interfaces that mimic the look and feel of thee-commerce platform 100, such as acting as an extension of the commercemanagement engine 136.

Applications 142A-B that utilize APIs may pull data on demand, but oftenthey also need to have data pushed when updates occur. Update events maybe implemented in a subscription model, such as for example, customercreation, product changes, or order cancelation. Update events mayprovide merchants with needed updates with respect to a changed state ofthe commerce management engine 136, such as for synchronizing a localdatabase, notifying an external integration partner, and the like.Update events may enable this functionality without having to poll thecommerce management engine 136 all the time to check for updates, suchas through an update event subscription. In some embodiments, when achange related to an update event subscription occurs, the commercemanagement engine 136 may post a request, such as to a predefinedcallback URL. The body of this request may contain a new state of theobject and a description of the action or event. Update eventsubscriptions may be created manually, in the administrator facility114, or automatically (e.g., via the API 140A-B). In some embodiments,update events may be queued and processed asynchronously from a statechange that triggered them, which may produce an update eventnotification that is not distributed in real-time.

In some embodiments, the e-commerce platform 100 may provide applicationsearch, recommendation and support 128. Application search,recommendation and support 128 may include developer products and toolsto aid in the development of applications, an application dashboard(e.g., to provide developers with a development interface, toadministrators for management of applications, to merchants forcustomization of applications, and the like), facilities for installingand providing permissions with respect to providing access to anapplication 142A-B (e.g., for public access, such as where criteria mustbe met before being installed, or for private use by a merchant),application searching to make it easy for a merchant to search forapplications 142A-B that satisfy a need for their online store 138,application recommendations to provide merchants with suggestions on howthey can improve the user experience through their online store 138, adescription of core application capabilities within the commercemanagement engine 136, and the like. These support facilities may beutilized by application development performed by any entity, includingthe merchant developing their own application 142A-B, a third-partydeveloper developing an application 142A-B (e.g., contracted by amerchant, developed on their own to offer to the public, contracted foruse in association with the e-commerce platform 100, and the like), oran application 142A or 142B being developed by internal personalresources associated with the e-commerce platform 100. In someembodiments, applications 142A-B may be assigned an applicationidentifier (ID), such as for linking to an application (e.g., through anAPI), searching for an application, making application recommendations,and the like.

The commerce management engine 136 may include base functions of thee-commerce platform 100 and expose these functions through APIs 140A-Bto applications 142A-B. The APIs 140A-B may enable different types ofapplications built through application development. Applications 142A-Bmay be capable of satisfying a great variety of needs for merchants butmay be grouped roughly into three categories: customer-facingapplications, merchant-facing applications, integration applications,and the like. Customer-facing applications 142A-B may include onlinestore 138 or channels 110A-B that are places where merchants can listproducts and have them purchased (e.g., the online store, applicationsfor flash sales (e.g., merchant products or from opportunistic salesopportunities from third-party sources), a mobile store application, asocial media channel, an application for providing wholesale purchasing,and the like). Merchant-facing applications 142A-B may includeapplications that allow the merchant to administer their online store138 (e.g., through applications related to the web or website or tomobile devices), run their business (e.g., through applications relatedto POS devices), to grow their business (e.g., through applicationsrelated to shipping (e.g., drop shipping), use of automated agents, useof process flow development and improvements), and the like. Integrationapplications may include applications that provide useful integrationsthat participate in the running of a business, such as shippingproviders 112 and payment gateways.

In some embodiments, an application developer may use an applicationproxy to fetch data from an outside location and display it on the pageof an online store 138. Content on these proxy pages may be dynamic,capable of being updated, and the like. Application proxies may beuseful for displaying image galleries, statistics, custom forms, andother kinds of dynamic content. The core-application structure of thee-commerce platform 100 may allow for an increasing number of merchantexperiences to be built in applications 142A-B so that the commercemanagement engine 136 can remain focused on the more commonly utilizedbusiness logic of commerce.

The e-commerce platform 100 provides an online shopping experiencethrough a curated system architecture that enables merchants to connectwith customers in a flexible and transparent manner. A typical customerexperience may be better understood through an embodiment examplepurchase workflow, where the customer browses the merchant's products ona channel 110A-B, adds what they intend to buy to their cart, proceedsto checkout, and pays for the content of their cart resulting in thecreation of an order for the merchant. The merchant may then review andfulfill (or cancel) the order. The product is then delivered to thecustomer. If the customer is not satisfied, they might return theproducts to the merchant.

In an example embodiment, a customer may browse a merchant's products ona channel 110A-B. A channel 110A-B is a place where customers can viewand buy products. In some embodiments, channels 110A-B may be modeled asapplications 142A-B (a possible exception being the online store 138,which is integrated within the commence management engine 136). Amerchandising component may allow merchants to describe what they wantto sell and where they sell it. The association between a product and achannel may be modeled as a product publication and accessed by channelapplications, such as via a product listing API. A product may have manyoptions, like size and color, and many variants that expand theavailable options into specific combinations of all the options, likethe variant that is extra-small and green, or the variant that is sizelarge and blue. Products may have at least one variant (e.g., a “defaultvariant” is created for a product without any options). To facilitatebrowsing and management, products may be grouped into collections,provided product identifiers (e.g., stock keeping unit (SKU)) and thelike. Collections of products may be built by either manuallycategorizing products into one (e.g., a custom collection), by buildingrulesets for automatic classification (e.g., a smart collection), andthe like. Products may be viewed as 2D images, 3D images, rotating viewimages, through a virtual or augmented reality interface, and the like.

In some embodiments, the customer may add what they intend to buy totheir cart (in an alternate embodiment, a product may be purchaseddirectly, such as through a buy button as described herein). Customersmay add product variants to their shopping cart. The shopping cart modelmay be channel specific. The online store 138 cart may be composed ofmultiple cart line items, where each cart line item tracks the quantityfor a product variant. Merchants may use cart scripts to offer specialpromotions to customers based on the content of their cart. Since addinga product to a cart does not imply any commitment from the customer orthe merchant, and the expected lifespan of a cart may be in the order ofminutes (not days), carts may be persisted to an ephemeral data store.

The customer then proceeds to checkout. A checkout component mayimplement a web checkout as a customer-facing order creation process. Acheckout API may be provided as a computer-facing order creation processused by some channel applications to create orders on behalf ofcustomers (e.g., for point of sale). Checkouts may be created from acart and record a customer's information such as email address, billing,and shipping details. On checkout, the merchant commits to pricing. Ifthe customer inputs their contact information but does not proceed topayment, the e-commerce platform 100 may provide an opportunity tore-engage the customer (e.g., in an abandoned checkout feature). Forthose reasons, checkouts can have much longer lifespans than carts(hours or even days) and are therefore persisted. Checkouts maycalculate taxes and shipping costs based on the customer's shippingaddress. Checkout may delegate the calculation of taxes to a taxcomponent and the calculation of shipping costs to a delivery component.A pricing component may enable merchants to create discount codes (e.g.,‘secret’ strings that when entered on the checkout apply new prices tothe items in the checkout). Discounts may be used by merchants toattract customers and assess the performance of marketing campaigns.Discounts and other custom price systems may be implemented on top ofthe same platform piece, such as through price rules (e.g., a set ofprerequisites that when met imply a set of entitlements). For instance,prerequisites may be items such as “the order subtotal is greater than$100” or “the shipping cost is under $10”, and entitlements may be itemssuch as “a 20% discount on the whole order” or “$10 off products X, Y,and Z”.

Customers then pay for the content of their cart resulting in thecreation of an order for the merchant. Channels 110A-B may use thecommerce management engine 136 to move money, currency or a store ofvalue (such as dollars or a cryptocurrency) to and from customers andmerchants. Communication with the various payment providers (e.g.,online payment systems, mobile payment systems, digital wallet, creditcard gateways, and the like) may be implemented within a paymentprocessing component. The actual interactions with the payment gateways106 may be provided through a card server environment. In someembodiments, the payment gateway 106 may accept international payment,such as integrating with leading international credit card processors.The card server environment may include a card server application, cardsink, hosted fields, and the like. This environment may act as thesecure gatekeeper of the sensitive credit card information. In someembodiments, most of the process may be orchestrated by a paymentprocessing job. The commerce management engine 136 may support manyother payment methods, such as through an offsite payment gateway 106(e.g., where the customer is redirected to another website), manually(e.g., cash), online payment methods (e.g., online payment systems,mobile payment systems, digital wallet, credit card gateways, and thelike), gift cards, and the like. At the end of the checkout process, anorder is created. This order is a contract of sale between the merchantand the customer where the merchant agrees to provide the goods andservices listed on the orders (e.g., order line items, shipping lineitems, and the like) and the customer agrees to provide payment(including taxes). This process may be modeled in a sales component.Channels 110A-B that do not rely on commerce management engine 136checkouts may use an order API to create orders. Once an order iscreated, an order confirmation notification may be sent to the customerand an order placed notification sent to the merchant via a notificationcomponent. Inventory may be reserved when a payment processing jobstarts to avoid over-selling (e.g., merchants may control this behaviorfrom the inventory policy of each variant). Inventory reservation mayhave a short time span (minutes) and may need to be very fast andscalable to support flash sales (e.g., a discount or promotion offeredfor a short time, such as targeting impulse buying). The reservation isreleased if the payment fails. When the payment succeeds, and an orderis created, the reservation is converted into a long-term inventorycommitment allocated to a specific location. An inventory component mayrecord where variants are stocked, and tracks quantities for variantsthat have inventory tracking enabled. It may decouple product variants(a customer facing concept representing the template of a productlisting) from inventory items (a merchant facing concept that representan item whose quantity and location is managed). An inventory levelcomponent may keep track of quantities that are available for sale,committed to an order or incoming from an inventory transfer component(e.g., from a vendor).

The merchant may then review and fulfill (or cancel) the order. A reviewcomponent may implement a business process merchant's use to ensureorders are suitable for fulfillment before actually fulfilling them.Orders may be fraudulent, require verification (e.g., ID checking), havea payment method which requires the merchant to wait to make sure theywill receive their funds, and the like. Risks and recommendations may bepersisted in an order risk model. Order risks may be generated from afraud detection tool, submitted by a third-party through an order riskAPI, and the like. Before proceeding to fulfillment, the merchant mayneed to capture the payment information (e.g., credit card information)or wait to receive it (e.g., via a bank transfer, check, and the like)and mark the order as paid. The merchant may now prepare the productsfor delivery. In some embodiments, this business process may beimplemented by a fulfillment component. The fulfillment component maygroup the line items of the order into a logical fulfillment unit ofwork based on an inventory location and fulfillment service. Themerchant may review, adjust the unit of work, and trigger the relevantfulfillment services, such as through a manual fulfillment service(e.g., at merchant managed locations) used when the merchant picks andpacks the products in a box, purchase a shipping label and input itstracking number, or just mark the item as fulfilled. A customfulfillment service may send an email (e.g., a location that doesn'tprovide an API connection). An API fulfillment service may trigger athird party, where the third-party application creates a fulfillmentrecord. A legacy fulfillment service may trigger a custom API call fromthe commerce management engine 136 to a third party (e.g., fulfillmentby Amazon). A gift card fulfillment service may provision (e.g.,generating a number) and activate a gift card. Merchants may use anorder printer application to print packing slips. The fulfillmentprocess may be executed when the items are packed in the box and readyfor shipping, shipped, tracked, delivered, verified as received by thecustomer, and the like.

If the customer is not satisfied, they may be able to return theproduct(s) to the merchant. The business process merchants may gothrough to “un-sell” an item may be implemented by a return component.Returns may consist of a variety of different actions, such as arestock, where the product that was sold actually comes back into thebusiness and is sellable again; a refund, where the money that wascollected from the customer is partially or fully returned; anaccounting adjustment noting how much money was refunded (e.g.,including if there was any restocking fees, or goods that weren'treturned and remain in the customer's hands); and the like. A return mayrepresent a change to the contract of sale (e.g., the order), and wherethe e-commerce platform 100 may make the merchant aware of complianceissues with respect to legal obligations (e.g., with respect to taxes).In some embodiments, the e-commerce platform 100 may enable merchants tokeep track of changes to the contract of sales over time, such asimplemented through a sales model component (e.g., an append-onlydate-based ledger that records sale-related events that happened to anitem).

Implementation of Product Returns Using an e-Commerce Platform

The e-commerce platform 100 may permit customers to return one or moreproduct(s) that they are unsatisfied with. FIG. 3 illustrates thee-commerce platform 100 of FIG. 1, but including a returns managementengine 300 and a returns marketplace 302. The returns management engine300 is an example of a return component that can implement any or all ofthe processes associated with product returns. The returns marketplace302 is an online marketplace that offers returned products for sale tocustomers on the e-commerce platform 100. These returned products couldinclude products that have been returned to a merchant and/or productsthat customers have indicated they intend to return, but have not yetbeen shipped to the merchant. A returns marketplace differs from anonline store in that the returns marketplace is directed towards theresale of return items, and does not necessarily sell new items. Areturns marketplace could be associated with a single merchant ormultiple merchants.

As discussed in further detail below, the returns management engine 300and the returns marketplace 302 could implement at least some of thefunctionality described herein. Although the embodiments described belowmay be implemented in association with e-commerce platform 100, theembodiments described below are not limited to the specific e-commerceplatform 100 of FIGS. 1 to 3. Therefore, the embodiments below will bepresented more generally in relation to any e-commerce platform.

Customer-to-Customer Returns

In some embodiments, an e-commerce platform can detect a customer'sintent to return an item of a product and facilitate the return of thatitem back to the merchant. As used herein, the term “item” refers to anindividual article or unit of a product that is sold by a merchant. Forexample, the product may be “red balloons”, and when a customerpurchases a package of red balloons the customer is purchasing one itemof that product.

There may be a cost to the merchant that is associated with the returnof an item. For example, the merchant may pay for the item to be shippedfrom the customer back to the merchant. If the item is resold by themerchant, which might not always be the case, the merchant may also payfor inspection, repackaging and shipping of the item to the nextcustomer.

An e-commerce platform can reduce the cost associated with productreturns by implementing a process referred to herein as a“customer-to-customer return”. When implementing a customer-to-customerreturn, the e-commerce platform matches a first customer that intends toreturn an item of a particular product with a second customer thatintends to purchase that product. The e-commerce platform can thenfacilitate shipment of the item from the first customer to the secondcustomer, and potentially reduce shipping and repackaging costs for themerchant.

A comparison between a conventional return process and acustomer-to-customer return process is illustrated in FIGS. 4 and 5.FIG. 4 is a diagram illustrating a conventional return process accordingto an embodiment. FIG. 4 illustrates a merchant located in Los Angeles,a customer (“Buyer A”) located in Chicago, and another customer (“BuyerB”) located in New York City.

The locations of the merchant, Buyer A and Buyer B may be determinedbased on their respective shipping locations (for example, an addresswhere items are shipped and/or received), and do not necessarilycorrespond to the physical locations of the merchant, Buyer A and BuyerB. For example, the merchant could be based in San Jose, but have afulfillment center or packing warehouse in Los Angeles. The fulfillmentcenter is the location from which the merchant's products are shippedand received. Therefore, from a shipping perspective, the location ofthe merchant is considered to be Los Angeles. The location of a merchantcould also or instead include the location(s) of a supplier that themerchant uses for shipping and receiving items (for example, when themerchant uses a drop shipping method). The supplier location(s) couldinclude a warehouse and/or a physical retail store that ship and/orreceive items on behalf of the merchant. Similar comments apply toBuyers A and B. Buyer A might be an individual that resides in a townoutside of Chicago, but works in an office in the city of Chicago. BuyerA prefers to ship and receive packages at their office, and thereforethe location of Buyer A is considered to be Chicago.

Initially, Buyer A places an order with the merchant for an item of aproduct. The order could be placed, for example, using the online store138 of FIG. 3. The merchant receives the order on the merchant device102 of FIG. 3, for example, and sends the item to Buyer A using ashipment 400, which costs $5. Shipment 400 could be arranged using theshipping services 122 and performed by one of the shipping providers 112of FIG. 3. In the example illustrated in FIG. 4, the merchant providesfree shipping, and therefore the cost of shipment 400 is paid for by themerchant.

Upon receipt of the item, Buyer A is unsatisfied and wishes the returnthe item. For example, the item could be an article of clothing that isthe wrong size. Buyer A could use the customer device 150 of FIG. 3 toindicate his/her intent to return the item, which could be received andprocessed by the returns management engine 300.

Buyer A ships the item back to the merchant using a shipment 402, whichcosts $5. As noted above, shipping the item back to the merchantencompasses the possibility of shipping the item back to a fulfillmentcenter that is used by the merchant. The returns management engine 300could facilitate shipment 402 by providing Buyer A with an appropriateshipping label and/or packaging for the shipment. Shipment 402 could bearranged using the shipping services 122 and performed by one of theshipping providers 112 of FIG. 3. The merchant provides free returns,and therefore the cost of shipment 402 is paid for by the merchant.

Although FIG. 4 illustrates an example in which the merchant ships andreceives the item at the same location, this might not always be thecase. For example, the merchant could have a fulfillment center in onelocation for shipping the product, and a fulfillment center in adifferent location for receiving returned products.

When the merchant receives the item from Buyer A, the merchant mayperform an inspection to determine if the item is suitable for resale.Determining if an item is suitable for resale could include, but is notlimited to, considering any damage to the item, considering thecleanliness of the item, checking for the presence of the items originalpackaging, and checking for the presence of the original tags on theitem. In the case that the merchant determines the item is not suitablefor resale, the item could be disposed of. In the case that the merchantdetermines the item is suitable for resale, the item could be offeredfor sale in a store (for example, the online store 138 of FIG. 3) and/orin a dedicated marketplace for returned products (for example, thereturns marketplace 302 of FIG. 3). The item is then repackaged and madeavailable for shipping to the next customer. The inspection andrepackaging performed by the merchant has an associated cost. Forexample, the merchant might operate a fulfillment center and employworkers to perform inspections and repackaging.

In FIG. 4, the merchant determines that the item returned by Buyer A issuitable for resale. The cost to inspect and repackage the item is $10.Buyer B in New York City places an order with the merchant for the sameproduct that was returned by Buyer A. The merchant then ships thereturned item to Buyer B in a shipment 404, which costs $5. Again, themerchant covers this cost.

The cost of the conventional return process illustrated in FIG. 4 is$25. This only covers the costs associated with shipping, inspection andrepackaging, and does not include, for example, the cost ofmanufacturing or procuring the item sold.

FIG. 5 is a diagram illustrating a customer-to-customer return processaccording to an embodiment. Similar to FIG. 4, FIG. 5 illustrates themerchant located in Los Angeles, Buyer A located in Chicago, and Buyer Blocated in New York City. FIG. 5 also illustrates the initial shipment400 of the item to Buyer A.

In FIG. 5, when Buyer A initiates a return of the item, the return isimplemented using a customer-to-customer return process. Thecustomer-to-customer return process aims to match Buyer A with anothercustomer that intends to purchase the product. In FIG. 5, Buyer A ismatched with Buyer B, and Buyer A then sends the item directly to BuyerB in a shipment 406. The match between Buyer A and Buyer B could bedetermined using the returns management engine 300 of FIG. 3, forexample. The returns management engine 300 could also provide Buyer Awith a shipping label and/or packaging for shipment 406. Shipment 406could be arranged using the shipping services 122 and performed by oneof the shipping providers 112 of FIG. 3.

Shipment 406 costs a total of $5, which is paid for by the merchant. Themerchant does not pay for repackaging of the item before shipment 406,as the merchant has no physical interaction with the item before theshipment. Repackaging could instead be performed, at least in part, byBuyer A.

For purchasing the item using a customer-to-customer return, themerchant issues Buyer B a $5 discount on the item. This discount is aform of incentive to encourage buyers to purchase items using thecustomer-to-customer return process, rather than purchasing new itemsdirectly from the merchant.

In FIG. 5, the cost of the customer-to-customer return process is $15.Compared to the conventional return process illustrated in FIG. 4, themerchant stands to save $10 using the customer-to-customer returnprocess of FIG. 5. Thus, a potential benefit of a customer-to-customerreturn process is reduced cost for the merchant. Another potentialbenefit of a customer-to-customer return process is reducedenvironmental impact, as fewer (and possibly shorter) shipments are usedto deliver the item to Buyer B. Fewer shipments might also result inless packaging being produced and wasted.

Implementation of Customer-to-Customer Returns

FIG. 6 is a block diagram illustrating an example system 600 forimplementing product returns. The system 600 includes an e-commerceplatform 602, a merchant device 660, multiple customer devices 670 a,670 b, one or more shipping provider(s) 652, and a network 650.

The e-commerce platform 602 includes a returns management engine 604having a processor 606 and a memory 608. The processor 606 may beimplemented by one or more processors that execute instructions storedin the memory 608. Alternatively, some or all of the processor 606 maybe implemented using dedicated circuitry, such as an applicationspecific integrated circuit (ASIC), a graphics processing unit (GPU), ora programmed field programmable gate array (FPGA). Customer-to-customerreturns code 610 is an example of instructions stored in the memory 608that could be executed by the processor 606. The processor 606 mayexecute the code 610 when a request for a customer-to-customer returnprocess is received by the e-commerce platform 602, for example. Thecode 610 includes the logic and actions performed by the returnsmanagement engine 604 to determine if a customer-to-customer returnshould be offered in a particular situation (i.e., if acustomer-to-customer return is in the best interest of the merchantand/or the customers). The code 610 also includes instructions toimplement the customer-to-customer return.

The memory 608 also stores a shipping cost information record 612. Theshipping cost information record 612 could be used by the code 610 forevaluating or implementing a customer-to-customer return process, asdiscussed elsewhere herein. The shipping cost information record 612could include predicted and/or historical data associated with the costof shipments between different locations. This data could be stored inthe form of a table or other data structure with multiple entries, whereeach entry contains information corresponding to a respective shipment.The following is a non-limiting list of information that each entry inthe shipping cost information record 612 could include:

-   -   shipment origin;    -   shipment destination;    -   shipment distance (e.g., distance in kilometers);    -   shipment duration (e.g., time in hours or days);    -   size and/or weight of the item(s) being shipped;    -   size and/or type of packaging used; and    -   shipping provider used.

The e-commerce platform 602 can receive an order or a request for areturned item of a product. In some cases, a customer may place such anorder before the returned item is available on the e-commerce platform602. Therefore, before the order can be fulfilled, the customer may haveto wait for another customer to request a return of an item of thatproduct. During this time, information related to the order can be savedin an order record 690 stored on the memory 608. The information couldbe held in the order record 690 until the order is fulfilled whenanother customer requests a return of a product that matches the productindicated in the order, or until a predefined time limit for the orderexpires.

As used herein, the term “order” encompasses any form of customerrequest for a product. Orders can be used to help manage or control thepurchasing of items on an e-commerce platform. An order will oftenindicate that a customer intends to purchase one or more desiredproducts. As noted above, orders can be placed for returned items. Forexample, an order could include an indication that a customer requests,prefers or will at least accept a returned item.

In some embodiments, an order represents an offer, issued by a customer,to purchase one or more items. The offer could include payment orprepayment for some or all of the items. In some embodiments, an orderincludes an in search of (ISO) list or a watch list. The ISO listidentifies one or more items that a customer is interested inpurchasing. An order could be directed towards a particular merchant orgroup of merchants, or the offer could be open to any merchant on ane-commerce platform.

A desired product that is included in an order could be a specificproduct or a product type. To indicate a specific product, the ordermight include an identifier of the product such as a product name and/ormodel number, and the merchant that sells the product. If more than onemerchant sells the product, then multiple merchants could be indicatedin the order. A product type is a more general description of a productthat might encompass multiple different products. For example, acustomer could submit an order for a 40″ TV, and any model of TV thatmatches that product type could be potentially sold to the customerthrough a customer-to-customer return. When the e-commerce platform 602receives an order for a product type, the e-commerce platform coulddetermine multiple products sold on the e-commerce platform thatcorrespond to the product type.

In some embodiments, one or more constraints are placed on a desiredproduct included in an order. Non-limiting examples of such constraintsinclude:

-   -   a maximum price that the customer is willing to pay for the        desired product;    -   an minimum discount (measured in a currency or in a percentage        of the original price, for example) applied to the price of the        product;    -   a time limit for receiving the desired product, measured in        days, weeks, or months, for example; and    -   a condition of the desired product (for example, if the order        indicates that returned items will be accepted).

The order record 690 could include information relating to any or allunfulfilled orders for returned items that have been received by thee-commerce platform 602. In some implementations, the order record 690is specific to orders for returned items, but this might not always bethe case. The order record 690 could also include orders for new items.When an order for a returned item of a product is received by thee-commerce platform 602 and cannot be immediately fulfilled, theninformation related to the order can be added to the order record 690.The code 610 could use the order record 690 to help match a customerthat wishes to purchase a returned item of a product with anothercustomer that wishes return to return an item of the product. When thereturns management engine receives an indication that a customer intendsto return an item of a product, the code 610 could search the orderrecord 690 to determine if that product matches a product requested inan order. After an order in the order record 690 is fulfilled, the ordercan be removed from the order record.

Orders for returned items could be stored in the order record 690 in theform of a table or other data structure with multiple entries, whereeach entry contains information corresponding to a respective order. Thefollowing is a non-limiting list of information that each entry in theorder record 690 could include:

-   -   an identifier of the order;    -   time and date the order was received;    -   customer name and/or other identifiers indicating the customer        that placed the order;    -   a shipping location of the customer;    -   an indication of each desired product included in the order,        such as product names, model numbers, product types, product        descriptions, and merchant information, for example;    -   for each product type included in the order, an indication of        one or more products that correspond to that product type;    -   any constraints placed on each desired product;    -   type of compensation offered or expected (for example, monetary        compensation and/or a tax receipt could be offered for the        product);    -   quantity of items for each desired product;    -   an indication that some or all of the desired product(s) have        been prepaid; and    -   an indication that the customer will accept returned items for        one or more of the desired product(s) (if the order record 690        is specific to orders for returned items, then this indication        might instead be implied by the order being recorded in the        order record 690).

Although the order record 690 is illustrated as being implemented in thereturns management engine 604, this is only an example. The order record690 could also or instead be implemented elsewhere in an e-commerceplatform. For example, the order record could be stored in associationwith an online store or a returns marketplace.

The e-commerce platform 602 also includes a merchant database 614 and acustomer database 620, which each include a respective memory 616, 622.The memory 616 stores a merchant shipping location record 618, and thememory 622 stores a customer shipping location record 624.

The merchant shipping location record 618 is an example of a datastructure that identifies any or all of the merchants associated withthe e-commerce platform 602. For each merchant, one or more of theirknown shipping locations are stored in the merchant shipping locationrecord 618. An example of a shipping location is the address of afulfillment center that is used by a merchant. The shipping locationscould be provided when the merchants create an account on the e-commerceplatform 602, for example. Merchants may also continuously update theirshipping locations on the e-commerce platform 602. Some merchants mighthave multiple different shipping locations, all of which could be storedin the merchant shipping location record 618. Different shippinglocations could be used by a merchant for shipping different productsand/or for performing different processes. For example, some shippinglocations could be used for facilitating product returns, while othersmight not. The merchant shipping location record 618 could associateeach shipping location with the products that are shipped from thatlocation, the stock of each product at that location, and the processesperformed at that location.

The customer shipping location record 624 is an example of a datastructure that identifies any or all of the customers associated withthe e-commerce platform 602. These could be customers that have anaccount on the e-commerce platform 602 and/or customers that havepreviously used the e-commerce platform to purchase a product. For eachcustomer, one or more of their known shipping locations are stored inthe customer shipping location record 624. In some cases, the shippinglocations could be provided by the customers themselves. For example, acustomer may provide a shipping location when they register for anaccount on the e-commerce platform 602. A shipping location could alsobe provided when a customer places an order with any merchant on thee-commerce platform 602. In some cases, customer shipping locationscould be determined by the e-commerce platform 602 without any directinput from the customers. For example, global positioning system (GPS)data and/or internet protocol (IP) addresses that are associated with acustomer could be used to determine a predicted shipping location forthat customer. A customer may be associated with multiple differentshipping locations, and the customer shipping location record 624 couldstore all of these different shipping locations for that customer. Themultiple different shipping locations could be organized from most usedor most accurate, to least used or least accurate. A shipping locationprovided by a customer would be considered more accurate than onedetermined based on GPS data, for example.

A shipping location for a customer or merchant might not be an exact orcomplete address. For example, a shipping location could include acountry, region, state, province, city and/or street name, but notinclude an exact house or building number. This could be the case whenlimited information is available, or a degree of privacy for themerchant or customer is desired.

The e-commerce platform 602 further includes an online store 626implemented using a processor 628 and a memory 630. The processor 628may be implemented by one or more processors that execute instructionsstored in the memory 630. Alternatively, some or all of the processor628 may be implemented using dedicated circuitry, such as an ASIC, GPU,or FPGA. The memory 630 stores a product returns record 632, which is anexample of a data structure that identifies any or all of the pendingproduct returns being implemented by the e-commerce platform 602. Thesepending product returns could be at any stage in a return process,ranging from when a customer initially requests the return of an item towhen the returned item is delivered to another customer, for example.The following is a non-limiting list of information that could be storedin the product returns record 632:

-   -   product type, including specific details such as the size and        color of the product, for example;    -   number of items being returned;    -   location of the customer that requested the return;    -   condition of the item(s), which could be determined by the        merchant and/or the customer that requested the return;    -   images of the item(s);    -   type of return requested (for example, a conventional or        customer-to-customer return);    -   level of discount and/or pricing acceptable to the merchant;    -   date when the return was requested; and    -   status of the product return (for example, return requested,        item shipped to merchant, item received by merchant, item under        inspection by merchant, item disposed of, item made available        for resale, or item sold).

In addition to the online store 626, the e-commerce platform 602includes a returns marketplace 634 implemented using a processor 636 anda memory 638. The processor 636 may be implemented by one or moreprocessors that execute instructions stored in the memory 638.Alternatively, some or all of the processor 636 may be implemented usingdedicated circuitry, such as an ASIC, GPU, or FPGA. The memory 638stores a product return record 640, which is an example of a datastructure that identifies any or all of the pending product returnsbeing implemented by the e-commerce platform 602. The product returnrecord 640 could be similar to the product return record 632, howeverthere could also be differences in the specific information being storedand the formatting of the information, for example. In some embodiments,the product return records 632, 640 are actually the same record that isaccessed by both the online store 626 and the returns marketplace 634.

In some embodiments, the returns marketplace 634 and online store 626are integrated. For example, the returns marketplace 634 and the onlinestore 626 could be presented to users through a single website or mobileapplication. The returns marketplace 634 could also or instead be aseparate website or application that is accessible through the onlinestore 626. In some embodiments, the returns marketplace 634 and theonline store 626 are implemented using a shared processor and memory.More generally, any or all of the processors 606, 628, 636 could beimplemented using a single processor, and any or all of the memories608, 616, 622, 630, 638 could be implemented using a single memory.

The e-commerce platform 602 also includes a network interface 642 forcommunication over the network 650. The structure of the networkinterface 642 is implementation specific. For example, in someimplementations the network interface 642 may include a networkinterface card (NIC), a computer port (e.g., a physical outlet to whicha plug or cable connects), and/or a network socket.

The merchant device 660 may be a mobile phone, tablet, laptop, orcomputer owned and/or used by a merchant. The merchant device 660includes a processor 662, memory 664, user interface 666 and networkinterface 668. An example of a user interface is a display screen (whichmay be a touch screen), a keyboard, and/or a mouse. The networkinterface 668 is provided for communicating over the network 650. Thestructure of the network interface 668 will depend on how the merchantdevice 660 interfaces with the network 650. For example, if the merchantdevice 660 is a mobile phone or tablet, the network interface 668 mayinclude a transmitter/receiver with an antenna to send and receivewireless transmissions to/from the network 650. If the merchant deviceis a personal computer connected to the network with a network cable,the network interface 668 may include, for example, a NIC, a computerport, and/or a network socket. The processor 662 directly performs orinstructs all of the operations performed by the merchant device 660.Examples of these operations include processing user inputs receivedfrom the user interface 666, preparing information for transmission overthe network 650, processing data received over the network 650, andinstructing a display screen to display information. The processor 662may be implemented by one or more processors that execute instructionsstored in the memory 664. Alternatively, some or all of the processor662 may be implemented using dedicated circuitry, such as an ASIC, aGPU, or a programmed FPGA.

The customer devices 670 a, 670 b may be mobile phones, tablets,laptops, or personal computers owned and/or used by respectivecustomers. However, more generally, some customers may have more thanone customer device. Each customer device 670 a, 670 includes arespective processor 672 a, 672 b, memory 674 a, 674 b, user interface676 a, 676 b, and network interface 678 a, 678 b. In someimplementations, either or both of the customer devices 670 a, 670 bis/are similar to the merchant device 660. For example, the processors672 a, 672 b, memories 674 a, 674 b, user interfaces 676 a, 676 b andnetwork interfaces 678 a, 678 b could be similar to the processor 662,memory 664, user interface 666 and network interface 668 of the merchantdevice 660. The customer devices 670 a, 670 b further include respectiveGPS receivers 680 a, 680 b and cameras 682 a, 682 b. The GPS receivers680 a, 680 b are provided to receive information from GPS satellites andcalculate the location of the customer devices 670 a, 670 b based onthis information. The memories 674 a, 674 b could include softwareexecuted by the processors 672 a, 672 b to process the information fromthe GPS receivers 680 a, 680 b. The cameras 682 a, 682 b are provided totake photographs, which can be stored in the memories 674 a, 674 b.

The number of merchant and customer devices in the system 600 is shownby way of example. Other systems including more or fewer merchant and/orcustomer devices are also contemplated.

The system 600 could be used to implement a customer-to-customer returnprocess. An example of such a customer-to-customer return process isdescribed below with reference to FIG. 7, which is a flow diagramillustrating a customer-to-customer return process 700 according to anembodiment. The process 700 includes multiple steps 702, 704, 706, 708,710, 712, 714, 716.

It should be noted that the system 600 is just one example of a systemcapable of implementing the process 700. In general, the process 700could also be implemented using other systems.

Step 702 of FIG. 7 includes detecting Buyer A's intent to return an itemof a product that was previously purchased from a merchant. Buyer A is acustomer that uses the customer device 670 a to transmit a messageindicating their intent to return the item to the e-commerce platform602. For example, Buyer A could log into and access the e-commerceplatform 602 using the customer device 670 a to view their previousorders. A user interface is presented on the customer device 670 a thatallows Buyer A to select an item and then select “return my item”. If“return my item” is selected, then a message is sent to the e-commerceplatform 602 indicating that the identified item is to be returned.

In step 702, the message sent from the customer device 670 a indicatesboth: (i) that Buyer A wants to return the item, and (ii) that Buyer Ais willing to ship the item to another buyer. Buyer A may also beoffered the option of instead shipping the item back to the merchant,and if that option were to be selected by Buyer A then an alternativemessage is instead received by the system indicating both: (i) thatBuyer A wants to return the item, and (ii) that Buyer A wants to shipthe item directly back to the merchant and is not willing to shiphis/her item to another buyer.

Upon receipt of the message from Buyer A indicating their intent toreturn the item, the e-commerce platform 602 could add the details ofBuyer A's item to the product returns records 632, 640. However, theitem might not be viewable to a customer searching the online store 626and/or the returns marketplace 634 until that customer has been matchedwith Buyer A, as discussed in further detail below.

A possible challenge associated with implementing product returns in ane-commerce platform is enabling a merchant to verify the condition of anitem before the return. When product returns occur in a physical store,the merchant can physically inspect the item in person and verify itscondition. In contrast, for product returns implemented in an e-commerceplatform, a customer and a merchant might be separated by a largedistance, and therefore the merchant might not be able to physicallyinspect the item. Therefore, in some embodiments, Buyer A may berequired to upload a digital photograph of the item being returned. Thephotograph could be taken by the camera 682 a in the customer device 670a. Buyer A may also (or instead) be required to indicate the conditionof his/her item. This information is received and stored in thee-commerce system 602 (for example, in the product returns records 632,640), and may be subsequently reviewed by the merchant. The merchantcould receive the details of the product return using the merchantdevice 660. For example, the merchant could login to their account onthe e-commerce platform 602 to review Buyer A's return request. Themerchant may optionally review the photograph and/or reported conditionof the item. The merchant might need to provide approval of the returnrequest before the e-commerce system 602 offers the item for sale. Ifthe merchant reviews the details of the product return and determinesthat the product is not suitable for resale, the item could be removedfrom the product returns records 632, 640, and process 700 ends.

Step 704 includes the e-commerce platform 602 detecting an associationbetween the product and Buyer B. Buyer B is a customer that uses thecustomer device 670 b. The customer device 670 b could be logged-in toBuyer B's account on the e-commerce platform 602, or Buyer B could beusing the e-commerce platform anonymously. The e-commerce platform 602could detect the association between the product and Buyer B based onactions performed by the customer device 670 b. For example, anassociation between the product and Buyer B could include an indicationthat Buyer B may be interested in purchasing an item of the product.Non-limiting examples of such an indication include:

-   -   Buyer B having previously placed an order (stored in the order        record 690, for example) indicating that Buyer B is interested        in purchasing the product, and that Buyer B will accept a        returned item of the product;    -   Buyer B searching the merchant's online store using one or more        keyword(s) that match the description of the product;    -   Buyer B visiting the merchant's webpage for the product;    -   Buyer B adding an item of that product to their cart;    -   Buyer B being in the process of checking out while an item of        that product is in Buyer B's cart; and    -   the merchant manually indicating to the e-commerce platform 602        that Buyer B is interested in the product (for example, if Buyer        B and the merchant have exchanged email and/or text messages        about the product).

An association between the product and Buyer B may also or insteadinclude Buyer B having already purchased an item of the product, but theitem has not yet been fulfilled/shipped to Buyer B. Such a situationcould occur if Buyer A's intent to return the item is detected afterBuyer B has already purchased an item of the product, but before theitem has been shipped to Buyer B.

Although the e-commerce platform 602 has detected an association betweenBuyer B and the product that Buyer A wants to return, this does notnecessarily mean that a customer-to-customer return between Buyer A andBuyer B is in the best interest of the merchant, Buyer A and/or Buyer B.For example, the e-commerce platform 602 may not want to present Buyer Bwith the option to purchase Buyer A's item if the returns managementengine 604 determines that the cost to ship the item directly from BuyerA to Buyer B exceeds the cost of the two-step approach of (i) Buyer Ashipping the item back to the merchant, and (ii) the merchant shipping anew item of that product to Buyer B. In that scenario, steps 706, 708,710, 712, 714, 716 are performed, in part, by the customer-to-customerreturns code 610 to determine if a customer-to-customer return betweenBuyer A and Buyer B is in the best interest of the merchant.

Step 706 includes determining a cost associated with shipping the itemfrom Buyer A to the merchant. To determine this cost, the returnsmanagement engine 604 queries the merchant shipping location record 618and the customer shipping location record 624 to determine the shippinglocations of the merchant and Buyer A, respectively. The shippinglocation of Buyer A could have been provided when Buyer A originallypurchased the item. In some embodiments, even if a shipping location forBuyer A is stored in the customer shipping location record 624, thee-commerce platform 602 could send a message to the customer device 670a that requests Buyer A to confirm the item will be returned from thisshipping location.

The shipping location of the merchant may have been previously providedby merchant. If the merchant has multiple shipping locations stored inthe merchant shipping location record 618, then the code 610 couldselect the shipping location that is closest to Buyer A and available toaccept the item. Alternatively, the code 610 could select the shippinglocation that the merchant used to originally send the item to Buyer A.

In addition to determining the shipping locations of the merchant andBuyer A, the returns management engine 604 may determine other detailsthat might affect the cost of the return shipment. Non-limiting examplesof such details include the size and weight of the item, the fragilityof the item, and the desired shipping time for the item.

Using the details of the return shipment from Buyer A to the merchant,the code 610 determines or calculates the cost of this return shipmentin step 706.

In some embodiments, step 706 could include determining a monetary costassociated with shipping the item from Buyer A to the merchant (i.e., acost in dollars or any other currency). The e-commerce platform 602could communicate with one or more of the shipping provider(s) 652 toobtain this monetary cost. For example, the e-commerce platform 602could make an API call to one or more of the shipping provider(s) 652,and the shipping provider(s) 652 could then provide a quote for theshipment.

Historical and/or predicted shipping prices stored in the shipping costinformation record 612 could also or instead be used by the code 610 todetermine the monetary cost of a shipment from Buyer A to the merchant.If the shipping cost information record 612 stores information regardinga previous shipment that is similar to the return shipment from Buyer Ato the merchant, then the code 610 could determine that the cost of thereturn shipment from Buyer A would approximately equal the cost of thisprevious shipment. In one example, if the shipping location of themerchant is Vancouver, the shipping location of Buyer A is Toronto, andthe shipping cost information record 612 is storing informationregarding a previous shipment from Toronto to Vancouver that cost $5,then the code 610 could determine that the cost of shipping the itemfrom Buyer A to the merchant is $5. However, if the item that wasshipped in this previous shipment weighed 1 kg and the item that Buyer Aintends to return weighs 2 kg, then the code 610 could scale the cost ofthe previous shipment by a factor of 1.5, for example, and determinethat the cost of shipping the item from Buyer A to the merchant is$7.50. The code 610 could also interpolate between the costs of two ormore previous shipments that are stored in the shipping cost informationrecord 612. For example, the shipping cost information record 612 mightstore information regarding another previous shipment from Toronto toVancouver that cost $11, where the shipped item weighed 3 kg. The code610 could then interpolate between these two previous shipments anddetermine that the cost of shipping the item from Buyer A to themerchant is [($11−$5)/(3 kg−1 kg)]×(2 kg−1 kg)+$5=$8. In addition toitem weight, interpolation could also be performed for other shippingdetails such as shipping distance and item size, for example.

In some embodiments, step 706 could include determining acomputer-measurable metric that is indicative of the monetary costassociated with shipping the item from Buyer A to the merchant. Anexample of such a computer-measurable metric is the distance from BuyerA to the merchant. The code 610 could determine a distance between theshipping locations of the merchant and Buyer A, and assume that the costof the return shipment is proportional to this distance. The distancecould be a straight line distance, or the distance of a predictedshipping route using roads, for example. The e-commerce platform 602could make an API call to a third party application (for example,Google's™ Distance Matrix API) to determine the distance. By way ofexample, if the shipping location of the merchant is Vancouver, theshipping location of Buyer A is Toronto, and the distance between theseshipping locations is 4,000 km, then the cost determined at step 706could be 4,000 km.

In some embodiments, the cost determined at step 706 is or includes anenvironmental cost associated with shipping the item from Buyer A to themerchant. For example, the impact of shipping the item from Buyer A tothe merchant could be quantified in terms of the amount of CO₂ that isproduced by the shipment.

Referring now to step 708 of FIG. 7, this step includes determining acost associated with shipping an item of the product from the merchantto Buyer B. The item could be a new item, a previously returned item, oreven Buyer A's item after it is returned to the merchant. To determinethe cost at step 708, the returns management engine 604 queries thecustomer shipping location record 624 to determine the shipping locationof Buyer B. The location of Buyer B may be stored in the record 624 if:(i) Buyer B is a customer that has an account with the e-commercesystem, and (ii) that account has a shipping location associated withBuyer B. However, the system would need to recognize that the customerdevice 670 b is associated with Buyer B, for example, by Buyer B loggingon to the e-commerce platform 602 using his/her account, or based on acookie. It should be noted that Buyer B could have an account on thee-commerce platform 602 if they have shopped with any merchant on theplatform, not only the merchant that Buyer A purchased the item from. Insome embodiments, the customer device 670 b may be recognized asassociated with Buyer B if the customer device 670 b is associated witha particular pay account on the e-commerce platform. If the pay accounthas been used to make a previous purchase with a previous merchant onthe e-commerce platform, then Buyer B's shipping location may berecorded.

If the record 624 does not include a shipping location for Buyer B, thenthe e-commerce platform 602 could perform additional actions todetermine a shipping location. In some embodiments, the e-commerceplatform 602 sends a message to the customer device 670 b requestingthat Buyer B provide their shipping location. Also or alternatively, thee-commerce platform could query the customer device 670 b to provide anIP address and/or GPS coordinates with which the location of thecustomer device can be estimated. The IP address of customer device 670b may also be extracted from the website requests made by customerdevice 670 b. The estimated location of the customer device 670 b couldbe determined using the IP address and/or the GPS coordinates, and thisestimated location could be assumed to approximate the shipping locationof Buyer B. In some embodiments, even if the shipping location of BuyerB is stored in the record 624, the e-commerce platform 602 could stillperform one or more of the additional actions described above to confirmthis shipping location. In some embodiments, other browser locationmethods may be used to estimate the location of customer device 670 b.

The shipping location of the merchant may already be known from step706. However, if the merchant has multiple shipping locations that arestored in the merchant shipping location record 618, one shippinglocation could be used to receive the item from Buyer A, and a differentshipping location could be used to ship a new item of the product toBuyer B. In step 708, the code 610 could use the closest merchantshipping location to Buyer B that has the product in stock.

Using the details of the shipment from the merchant to Buyer B, the code610 could determine or calculate the cost of this shipment. In someembodiments, the method performed by the code 610 in step 708 is similarto the method performed in step 706, but using the shipping locations ofthe merchant and Buyer B determined in step 708.

Determining the cost associated with shipping the item from the merchantto Buyer B in step 708 could also include determining the costassociated with inspecting and repackaging the returned item. Asdiscussed above with reference to FIG. 4, when a returned item isreceived at a fulfillment center, for example, the merchant may arrangefor the item to be inspected to determine if it is suitable for resale,and if so, arrange for the item to be repackaged. These activities mightrequire space in the fulfillment center and the employment of personnel,both of which have an associated cost that could be included in the costdetermined in step 708. However, the cost associated with inspection andrepackaging the item might not always be included in the cost determinedat step 708.

In some embodiments, the inspection and repackaging costs are fixed foreach merchant (i.e., the costs are independent of the item beinginspected and repackaged). In other embodiments, the inspection andrepackaging costs could vary based on the size of the item, the weightof the item, and/or the fulfillment center at which inspection andrepackaging occurs, for example. The cost of inspection and repackaging(fixed and/or variable) could be set by each merchant and stored in theshipping cost information record 612.

In some cases, the cost determined in step 708 might be a combination oftwo different metrics. For example, the cost of shipping from themerchant to Buyer B could be in terms of kilometers, while the cost ofinspection and repackaging could be terms of dollars. In these cases,the code 610 would convert one of these costs such that the total costdetermined in step 708 is represented by a single metric (for example, asingle number in dollars or kilometers).

The sum of the costs determined in steps 706, 708 represents theapproximate cost of implementing a conventional return process. Step 710includes determining a cost associated with shipping the item from BuyerA directly to Buyer B, which represents the approximate cost ofimplementing a customer-to-customer return process. In some embodiments,the method performed by the code 610 to determine the cost of shippingthe item from Buyer A to Buyer B is similar to the method performed instep 706 and/or step 708, but using the shipping locations of Buyer Aand Buyer B. The shipping locations of Buyer A and Buyer B are alreadyknown from steps 706, 708.

In some embodiments, Buyer B's location is not the location of aparticular customer, but instead is a particular area (for example, acity) that is known to have a high demand for the product being returnedby Buyer A. The code 610 could determine that shipping the item to thisarea would likely result in the item being resold, and could determinethat the merchant has a physical store, fulfillment center, supplierand/or third party service provider (for example, a shipping provider)in this area to facilitate receiving, storing and shipping the item. Thephysical store, fulfillment center, supplier and/or third party serviceprovider could act as an intermediate shipping location to hold the itemin abeyance for further delivery once Buyer B has been identified in theparticular area. In other words, before Buyer B is found, the code 610could decide to implement a customer-to-customer return in a particulararea based on the demand for the product in the particular area. Thiscan potentially increase the number of matches between Buyer A and othercustomers, and avoid Buyer A having to store the item for extendedperiods of time before Buyer B is found. In these embodiments, the code610 could use the location of the physical store, fulfillment center,supplier and/or third party service provider in the particular area asthe location of Buyer B when determining the costs in steps 708, 710.

The costs determined in steps 706, 708, 710 should all be represented interms of the same metric (for example, kilometers or dollars) so thatthe costs can be compared to each other. Furthermore, for consistency,it might be desirable to use the same method for determining shippingcosts in all of steps 706, 708, 710.

In step 712, the code 610 determines a benefit associated withimplementing a customer-to-customer return process compared to aconventional return process. This benefit represents the potential costsavings to the merchant. To determine the benefit, the code 610 comparesthe estimated cost of the conventional return process (for example, thesum of the costs determined at steps 706, 708) to that of thecustomer-to-customer return process (for example, the cost determined atstep 710). As discussed above, the costs determined at steps 706, 708,710 can be expressed in terms of a currency (for example, dollars) ordistance, and therefore the benefit can also be expressed in terms of acurrency or distance.

In some embodiments, the determination of the benefit is a binaryprocess. In other words, if the cost of the conventional return processis greater than the cost of the customer-to-customer return process, thecode 610 determines that there is a benefit, but no value isspecifically assigned to the benefit. If the cost of the conventionalreturn process is less than the cost of the customer-to-customer returnprocess, the code 610 determines that there is no benefit.

In other embodiments, the determination of the benefit includesquantifying the benefit. This benefit could be calculated by subtractingthe cost of the customer-to-customer return process from the cost of theconventional return process. In one example, the cost determined at step706 is $5, the cost determined at step 708 is $10, the cost determinedat step 710 is $5, and the benefit is determined to be $5+$10−$5=$10.

In another example, the distance between Buyer A and the merchant is4,000 km, the distance between Buyer B and the merchant is 6,000 km, andthe distance between Buyer A and Buyer B is 5,000 km. The benefit of thecustomer-to-customer return could be calculated as 4,000 km+6,000km-5000 km=5,000 km. In other words, using the customer-to-customerreturn, the merchant could avoid paying to ship the item a distance of5,000 km.

Step 714 includes determining an incentive for Buyer B to select acustomer-to-customer return. One example of such an incentive is adiscount that could be applied to the cost of the item. In someembodiments, the value of the discount is fixed by the merchant or bythe e-commerce platform 602. In other embodiments, the value of thediscount is dynamically determined based on the benefit of thecustomer-to-customer return determined at step 712. The larger thebenefit, the larger the discount offered to Buyer B.

In some embodiments, the discount is a proportion of the benefit. Forexample, the discount could be 50% of the benefit. Therefore, if thebenefit is $10, then the discount for Buyer B would be $5.

In some embodiments, different ranges of benefits could be associatedwith different discounts. For example, a benefit of 0 km-1,000 km isassigned a benefit of $0, a benefit of 1,001 km-2,000 km is assigned adiscount of $1, a benefit of 2,001 km-3,000 km is assigned a benefit of$2, and so on.

In addition to the benefit of the customer-to-customer return, theincentive for Buyer B could also or instead be calculated based on otherfactors, which include but are not limited to:

-   -   the availability of the product (for example, if demand for the        product exceeds supply, a lower (or no) incentive could be        offered);    -   the number of customers that intend to return the same product        (for example, if the e-commerce platform 602 has detected        several customers that intend to return the same product, a        larger incentive could be offered); and    -   a reduction in environmental impact (for example, a larger        incentive could be offered in order to promote reducing        pollution and/or waste).

In some embodiments, the incentive is stipulated by Buyer B. Forexample, in the case that Buyer B has placed an order for a returneditem of the product, the order might indicate a price that Buyer B iswilling to pay for the returned item. A discount or other incentivemight then be calculated based on that price.

Another example of an incentive for Buyer B is earning points that areassociated with Buyer B's account on the e-commerce platform 602. Thepoints could be applied to future services and/or discounts on thee-commerce platform 602. Buyer A could also earn points when he/sheselects the customer-to-customer return option, in order to encouragecustomers to return their items using customer-to-customer returns.

Buyers A and/or B might also be incentivized by the environmentalbenefits of a customer-to-customer return process (for example, reducedpollution). Therefore, Buyer B may be interested in acustomer-to-customer return process without being offered a monetaryincentive.

Step 716 includes determining whether to offer the customer-to-customerreturn to Buyer B. The customer-to-customer return might only be offeredto Buyer B if there is a positive benefit for the merchant.

In some embodiments, a discount determined at step 714 is compared witha price that Buyer B is willing to pay. This price could be indicated inan order placed by Buyer B, for example. If the price of the item afterapplying the discount is equal to or less than the price Buyer B iswilling to pay, then the customer-to-customer return might be offered toBuyer B.

In some embodiments, determining whether to offer thecustomer-to-customer return to Buyer B is based on the condition ofBuyer A's item. For example, Buyer B could have placed an order for areturned item and indicated a desired or required condition of thereturned item. If condition of Buyer A's item does not meet or exceedthe condition desired by Buyer B, then the customer-to-customer returnmight not be offered to Buyer B.

In some embodiments, the code 610 determines whether to offer thecustomer-to-customer return to Buyer B by comparing the benefitdetermined at step 712 against a predetermined threshold. Thepredetermined threshold can be positive, negative, or zero. If thebenefit exceeds this threshold, then a customer-to-customer return couldbe offered. The predetermined threshold is set based on factors that arenot included in the calculation of the benefit. Non-limiting examples ofsuch factors include:

-   -   the incentive(s) determined at step 714 (for example, the        threshold could be increased by an amount equal to the        incentive);    -   the price that Buyer B intends to pay for the item (as indicated        in an order placed by Buyer B, for example);    -   the cost associated with inspecting and repackaging the item, if        these costs are not included in the calculation of the benefit        (for example, the threshold could be decreased by the cost of        inspecting and repackaging the item); and    -   shipping the item across international borders (for example, if        an item has been shipped from Canada to the U.S.A. and has        cleared U.S. customs, it may be desirable to avoid shipping the        item back to Canada, and therefore the threshold could be        decreased).

If Buyer B is associated with a benefit that is greater than apredetermined threshold, then Buyer A and Buyer B could be matched. Amatch is an example of a logical connection formed between Buyer A andBuyer B by the returns management engine 604. The match indicates that acustomer-to-customer return between Buyer A and Buyer B is advantageous.As a result of the match, the option of purchasing Buyer A's item ismade available to Buyer B. Different options for offering Buyer A's itemto Buyer B are contemplated.

In one example, Buyer B is viewing the product on the merchant's onlinestore 626 and the code 610 determines a match between Buyer A and BuyerB. The online store 626 then presents Buyer A's item (and any associateddiscount) to Buyer B using the details of the item stored in the productreturns record 632.

In another example, Buyer B has added the product to their cart on themerchant's online store 626, and is in the checkout process to buy theitem. At this point, Buyer B has confirmed his/her shipping address, andthe code 610 determines a match between Buyer A and Buyer B. Before thecheckout process is complete, the online store 626 presents Buyer A'sitem (and any associated discount) to Buyer B using the details of theitem stored in the product returns record 632.

In yet another example, Buyer B places an order for an item thatcorresponds to Buyer A's product, and indicates that he/she is willingto accept a returned item. In the order, Buyer B provides or confirmstheir shipping location. The order is not immediately fulfilled, andtherefore the order is stored in the orders record 690. Reasons that theorder is not immediately fulfilled could include Buyer B requesting adiscounted item, and no discounted item being available on thee-commerce platform 602 at the time the order is received. In thisexample, the e-commerce platform 602 could detect an association betweenBuyer B and the product before detecting Buyer A's intent to return theitem (i.e., the order of steps 702, 704 is reversed). After detectingBuyer A's intent to return the item in step 702 and determining a matchbetween Buyer A and Buyer B, the e-commerce platform could transmit amessage to Buyer B via the customer device 670 b to provide Buyer B withan option to review and purchase the item. Alternatively, Buyer B couldbe automatically sold the item after a match between Buyer A and Buyer Bis determined.

In a further example, Buyer B has purchased a new item on the merchant'sonline store 626, but the merchant has yet to ship the item to Buyer B.The code 610 determines a match between Buyer A and Buyer B, andinterrupts the fulfillment process to offer Buyer A's item (and anyassociated discount) to Buyer B. Buyer B may receive the offer via atext or email message received by the customer device 670 b, forexample. This is another example in which the e-commerce platform 602could detect an association between Buyer B and the product beforedetecting Buyer A's intent to return the item (i.e., the order of steps702, 704 is reversed). In some embodiments, Buyer B could order a newitem of a product but indicate that he/she is interested in acustomer-to-customer return if one becomes available. Buyer B's ordercould then be delayed by a day, for example, to provide an opportunityfor a suitable customer-to-customer return to become available.

In another example, Buyer B has searched for products similar to BuyerA's item on the returns marketplace 634, and the code 610 determines amatch between Buyer A and Buyer B. The returns marketplace 634 thenpresents Buyer A's item (and any associated discount) to Buyer B usingthe details of the item stored in the product returns record 640.

The online store 626 and returns marketplace 634 do not present the itemto customers that have not been matched with Buyer A (for example, whenthe benefit of a customer-to-customer return for these customers isnegative).

More than one customer might be interested in purchasing the productthat Buyer A intends to return. In such cases, the returns managementengine 604 could perform additional actions to potentially reduce costfor the merchant. In some embodiments, the e-commerce platform 602 coulddetect an association between the product and Buyer B, as well as anassociation between the product and another customer (referred to as“Buyer C”). Steps 706, 708, 710, 712, 714 are then performed todetermine respective benefits and incentives for Buyers B and C.Assuming the benefits associated with Buyers B and C are both positiveand above a predetermined threshold, step 716 might match Buyer A withboth Buyer B and Buyer C, and the item is offered to Buyer B and BuyerC.

Alternatively, step 716 could include determining that Buyer C isassociated with a larger benefit than Buyer B, and only match Buyer Awith Buyer C. For example, the shipping location of the merchant couldbe in Vancouver, the shipping location of Buyer A could be in Toronto,the shipping location of Buyer B could be in Calgary, and the shippinglocation of Buyer C could be in Montreal. The cost of shipping fromToronto to Calgary or Toronto to Montreal is less than the cost ofshipping from Toronto to Vancouver, therefore there is a positivebenefit associated with Buyer B and Buyer C. However, the cost ofshipping from Toronto to Montreal is less than the cost of shipping fromToronto to Calgary. Therefore, the code 610 would determine that Buyer Cis associated with a larger benefit that Buyer B, and might only matchBuyer A with Buyer C. This could potentially reduce costs for themerchant.

The order of the steps 702, 704, 706, 708, 710, 712, 714, 716illustrated in FIG. 7 is provided by way of example. In general, theembodiments provided herein are not limited to any particular order ofthe steps 702, 704, 706, 708, 710, 712, 714, 716. For example,determining costs at steps 706, 708, 710 could be performed in anyorder, or even simultaneously. In another example, step 704 could beperformed before step 702. Buyer B might place an order for the productand choose a customer-to-customer return. If the returns managementengine 604 has not detected a customer that intends to return an itemthat product, the e-commerce platform 602 could then hold Buyer B'sorder in the order record 690 until Buyer A's intent to return the itemis detected. In a further example, step 714 could be performed beforestep 712. The benefit determined at step 714 could then account for theincentive for Buyer B.

Online Store Implementation of Customer-to-Customer Returns

Some aspects of the present disclosure relate to the implementation ofcustomer-to-customer returns using online stores. Online stores can beused to detect an association between a customer and a product, and tooffer a returned item of that product to the customer. Examples ofonline stores include the online store 138 of FIGS. 1 and 3, and theonline store 626 of FIG. 6.

FIG. 8 is a flow diagram illustrating an example method 800 forimplementing a customer-to-customer return using an online store. Theonline store is supported by an e-commerce platform. FIG. 8 is dividedinto Buyer A experience 802, merchant experience 804, and Buyer Bexperience 806. The Buyer A experience 802 includes a series of steps808, 810, 812, 814, 816, 826, 832, 834 that are performed or experiencedby a customer that intends to return an item of a product. The merchantexperience 804 includes a series of steps 818, 820, 830 that areperformed or experienced by a merchant that operates the online store,and that sold the item to Buyer A. The Buyer B experience 806 includes aseries of steps 822, 824, 828 that are performed or experienced byanother customer that intends to buy the product from the online store.

In step 808, Buyer A selects an item to return. This step is performedusing a customer device that is in communication with the e-commerceplatform. For example, Buyer A could use the customer device to login totheir account on the e-commerce platform. From their account, Buyer Acould be presented with an option to “Return an item”, which directsBuyer A to a screen page for selecting an item to return. A screen pageis a page than can be viewed on a user interface such as a display.Examples of screen pages include webpages and pages accessed throughmobile applications.

FIG. 9 is an example screen page 900 for selecting an item to return.FIG. 9 presents Buyer A with the option to return a 3-Stripes Teeindicated at 902. The color (“White”), size (“X-small”) and quantity(“1”) of the 3-Stripes Tee are presented to Buyer A on the screen page900. A button 904 can be selected by Buyer A to initiate the return ofthe 3-Stripes Tee.

FIG. 9 illustrates that Buyer A currently has one item that is availablefor return. This may be the case when Buyer A has only purchased oneitem using their e-commerce platform account. In general, a customerwill have a number of items available for return that is less than orequal to the number of items the customer has purchased using theire-commerce platform account. Some merchants may not offer returns forcertain products, free or otherwise, and therefore these products willnot appear on the screen page 900. Merchants may also or instead have atime limit for returning their products that begins when the customerbuys or receives an item. Before the time limit has expired the itemswould appear on the screen page 900, and after the time limit hasexpired the items would not appear on the screen page.

When Buyer A selects the 3-Stripes Tee for return using the button 902,Buyer A is directed to another screen page for submitting a reason forthe return. FIG. 10 is an example screen page 1000 for submitting areason for returning an item. The screen page 1000 includes a dropdownmenu 1002 that allows Buyer A to select a reason for returning the item.Non-limiting examples of reasons for returning an item include:

-   -   “The item is the wrong size”;    -   “The item is damaged”;    -   “I changed my mind”;    -   “The item is not what I expected”    -   “The item is not what was advertised”; and    -   “Other”

The screen page 1000 includes another dropdown menu 1004 that allowsBuyer A to select the number of items that will be returned (only 1 ispossible in this example). A text box 1006 on the screen page 1000provides Buyer A with an option to further explain the reason forreturning the item. A button 1008 on the screen page 1000 will directBuyer A to the next step of the return process when selected.

Referring again to FIG. 8, step 810 includes Buyer A choosing between 1)a free return using a customer-to-customer return, and 2) paying anominal fee for a regular or conventional return. This step is performedusing Buyer A's customer device. FIG. 11 is an example screen page 1100for choosing between a regular or customer-to-customer return process.The screen page 1100 includes an option 1102 for selecting a freecustomer-to-customer return, and an option 1104 for a $5 regular return.

If Buyer A selects a regular return, the method 800 proceeds to step 812and the e-commerce system initiates the regular return. Theimplementation of a regular return is not illustrated in detail in FIG.8. If Buyer A instead selects a customer-to-customer return, the method800 proceeds to step 814 and the e-commerce system initiates thecustomer-to-customer return.

After the initiation of the customer-to-customer return, the method 800proceeds to step 816. In step 816, Buyer A submits the condition oftheir item using the customer device, which includes submitting apicture of the item. FIG. 12 is an example screen page 1200 forsubmitting the condition of an item. The screen page 1200 includes anoption 1202 to submit a picture of the item and an option 1204 to submita picture of the tags (if any) on the item. Selecting option 1202 or1204 could interface with a camera in the customer device to allow BuyerA to take a picture of the item or tags. The customer device could alsoor instead allow Buyer A to select a picture of the item or tags from animage library stored in the customer device. In some embodiments, takinga picture of the item is required, while taking a picture of the tags isoptional. The screen page 1200 further includes a dropdown menu 1206 toselect the condition of the item. Non-limiting examples of suchconditions include:

-   -   “New with tags”;    -   “New without tags”;    -   “Used only once”;    -   “Lightly used”; and    -   “Heavily used”.

When Buyer A has attached a photo of their item/tags and chosen thecondition of the item, selecting a button 1208 on the screen page 1200will direct Buyer A to a subsequent screen page for reviewing the returnrequest. FIG. 13 is an example screen page 1300 for reviewing a returnrequest. The details of Buyer A's return request are provided at 1302.If Buyer A is satisfied with these details, the return request can beconfirmed using a button 1304 on the screen page 1300.

At any time following step 816 in the method 800, Buyer A might wish tolearn the status of the return. Buyer A's account on the e-commerceplatform could include an option to “View requested returns”, whichdirects Buyer A to a list of their requested returns. Selecting one ofthese requested returns then directs Buyer A to a screen page thatincludes the status of that return. FIG. 14 is an example screen page1400 for viewing the status of a return. The screen page 1400 includesthe details of the return at 1402. At 1404, the screen page 1400indicates that the return has been requested on January 24 at 1:31 pm.At 1406, the screen page 1400 indicates that the request has not yetbeen approved by the merchant.

From step 816, the method 800 proceeds to step 818 in the merchantexperience 804. In step 818, the merchant reviews and accepts Buyer A'sreturn request using a merchant device. The merchant can login to theiraccount on the e-commerce platform to view their pendingcustomer-to-customer return orders, which includes the return requestfrom Buyer A. In some embodiments, the e-commerce platform could notifythe merchant of the pending return request from Buyer A via a text oremail message, for example.

FIG. 15 is an example screen page 1500 for viewing customer-to-customerreturn orders. The screen page 1500 includes a summary 1502 of thepending customer-to-customer return orders at various stages in thereturn process, and a notification 1504 indicating that a newcustomer-to-customer return request is awaiting approval. Selecting thepending return request from Buyer A directs the merchant to anotherscreen page for reviewing the return request.

FIG. 16, consisting of FIGS. 16A and 16B, is an example screen page 1600for reviewing and approving a return request. The screen page 1600presents the merchant with the return request from Buyer A, and includesthe details of the return at 1602, the reason for the return at 1604,the condition of the item at 1606, and the timeline for the item at1608. The screen page 1600 also includes a button 1610 to reject thereturn request, and another button 1612 to approve the return request.

In some embodiments, the review and approval of return requests could beperformed automatically without direct human input. For example, ifBuyer A submits that the condition of an item is “lightly used” or“heavily used”, the e-commerce platform could automatically reject thereturn request and not forward it to the merchant. Artificialintelligence could also or instead be implemented to help determine orconfirm the condition of an item. For example, a neural network could beused to analyse a picture of an item and detect any defects in the item(for example, any damage to the item) that are inconsistent with thecondition of the item submitted by the customer.

Referring again to FIG. 8, after the return request is accepted by themerchant, the method 800 proceeds to step 820. In step 820, Buyer A'sitem is added to the inventory of the merchant's online store in thee-commerce platform. For example, using the e-commerce platform 602 ofFIG. 6, Buyer A's item could be added to the product returns record 632in the online store 626.

In step 822, Buyer B is matched with Buyer A in the merchant's onlinestore. Buyer B could be viewing the merchant's online store using acustomer device that is logged-on to Buyer B's account on the e-commerceplatform, or Buyer B could be viewing the online store anonymously.While Buyer B is viewing the online store, the e-commerce system coulddetect an association between Buyer B and the product that Buyer A hasrequested a return of. For example, Buyer B could perform a keywordsearch in the online store and find the product being returned by BuyerA. At this point, Buyer B might not know that there is acustomer-to-customer return available for this product. Selecting theproduct in the online store then directs Buyer B to a screen page forthe product. The act of selecting the product could be considered anassociation between the product and Buyer B by the e-commerce platform.The e-commerce platform then matches Buyer B to Buyer A in the onlinestore using, for example, the process 700 of FIG. 7.

In some embodiments, the e-commerce system could consider the act ofBuyer B simply viewing the merchant's online store to be an associationbetween Buyer B and the product that Buyer A has requested a return of,without Buyer B having specifically demonstrated any interest inpurchasing the product. In these embodiments, the process 700 of FIG. 7could be performed for any customer that enters the merchant's onlinestore.

Following the match between Buyer A and Buyer B, Buyer B is presentedwith the option of purchasing Buyer A's item in the merchant's onlinestore. Step 824 includes Buyer B purchasing the product from themerchant's online store, and selecting a customer-to-customer returnoption.

FIG. 17 is an example product screen page 1700 that includes acustomer-to-customer return option. The screen page 1700 is presented onBuyer B's customer device, and includes the details of the product at1702, an option 1704 to purchase Buyer A's item using acustomer-to-customer return, an option 1706 to purchase a new item fromthe merchant, a condition 1708 of Buyer A's item, and a discount 1710associated with Buyer A's item. The details of the product at 1702 couldinclude the picture of the item provided by Buyer A in step 816 and/or ageneric picture of the product.

It should be noted that the screen page 1700 is presented to Buyer Bbecause the e-commerce platform has matched Buyer A and Buyer B. Ascreen page without a customer-to-customer return option would bepresented to any customer that has not been matched with Buyer A (or anyother customer that has requested a customer-to-customer return for thatproduct). As such, a product screen page with a customer-to-customerreturn option would only be shown to a subset of customers that visitthe merchant's online store. FIG. 18 is an example product screen page1800 without a customer-to-customer return option. The screen page 1800includes the details of the product at 1702 and the option 1706 topurchase a new item from the merchant, but does not include acustomer-to-customer return option.

Following step 824 of FIG. 8, the method 800 proceeds to step 826. Instep 826, Buyer A receives an indication that their item has been sold,and Buyer A packs and ships the item to Buyer B. In some embodiments,Buyer A could receive a text or email message on their customer deviceindicating that their item has been purchased. The email or text messagecould provide Buyer A with a shipping label to facilitate the shipmentof the item to Buyer B. Alternatively, using their customer device toaccess their account on the e-commerce platform, Buyer A could view thereturn order and obtain the shipping label. FIG. 19 is another examplescreen page 1900 for viewing the status of a return. The screen page1900 is similar to the screen page 1400 of FIG. 14, but includes anindication at 1902 that the return request has been accepted by themerchant, and an indication at 1904 that the item has been matched withanother customer (i.e., Buyer B). The screen page 1906 further includesan option 1906 to print the shipping label to send the item to Buyer B.

In some embodiments, the shipping label provided to Buyer A by thee-commerce platform masks or hides the identity of Buyer B. This couldbe done in the interest of protecting Buyer B's privacy. For example,the shipping label could hash or encode the name and/or address of BuyerB. Machine-readable codes, such as barcodes, could be used to encodeBuyer B's name and address on the shipping label. The encoded shippinglabel could be generated by a shipping provider that is able to decodethe shipping label using a barcode reader, for example, to deliver theitem to Buyer B.

At step 828 of FIG. 8, Buyer B receives the item. This step is recordedby the e-commerce platform. In some embodiments, that shipping providerthat delivered the item to Buyer B sends a confirmation of the deliveryto the e-commerce platform. In some embodiments, Buyer B is requested toconfirm that the item has been received, and optionally confirm thecondition of the item.

Once receipt of the item by Buyer B has been confirmed, the method 800proceeds to step 830, where the e-commerce platform automatically issuesa refund to Buyer A for the cost of the item. In step 832, Buyer Areceives the refund. Buyer A also receives loyalty points in step 834for their use of the customer-to-customer return process.

The order of steps 808, 810, 812, 814, 816, 820, 822, 824, 826, 828,830, 832, 834 in FIG. 8 is shown by way of example, and could be variedin other implementations. Some steps could also or instead be omitted.For example, step 834 could be omitted in some implementations.

Marketplace Implementation of Customer-to-Customer Returns

Some aspects of the present disclosure relate to the implementation ofcustomer-to-customer returns using a returns marketplace. Examples ofreturns marketplaces include the returns marketplace 302 of FIG. 3, andthe returns marketplace 634 of FIG. 6. The returns marketplace can beused to detect an association between a customer and a product, and tooffer a returned item of that product to the customer. The returned itemcould be an item that has been returned to a merchant and/or an itemthat a customer has indicated they intend to return, but have not yetshipped back to the merchant.

In a marketplace implementation of a customer-to-customer return, manyof the steps from the online store implementation would still apply, butwith one potential difference: in a marketplace implementation acustomer might only be provided with the option to view or purchase aproduct upon a successful match with a customer that is returning anitem of that product. In other words, the marketplace might only presentreturned items, and not present new items sold directly by the merchant.

FIG. 20 is a flow diagram illustrating an example method 2000 forimplementing a customer-to-customer return using a returns marketplace.The returns marketplace could be associated with a single merchant, ormultiple merchants, and is supported by an e-commerce platform. FIG. 20is divided into Buyer A experience 2002, merchant experience 2004, andBuyer B experience 2006. The Buyer A experience 2002 includes a seriesof steps 2008, 2010, 2012, 2014, 2016, 2026, 2032, 2034 that areperformed or experienced by a customer that intends to return an item ofa product. The merchant experience 2004 includes a series of steps 2018,2020, 2030 that are performed or experienced by the merchant that soldand shipped the item to Buyer A. The Buyer B experience 2006 includes aseries of steps 2022, 2024, 2028 that are performed or experienced byanother customer that intends to buy the product.

The Buyer A experience 2002 could be substantially similar to the BuyerA experience 802 of FIG. 8. In other words, from Buyer A's perspective,it might not matter whether their item is listed for sale on an onlinestore or on a returns marketplace, or both. As such, any or all of steps2008, 2010, 2012, 2014, 2016, 2026, 2032, 2034 could be similar to steps808, 810, 812, 814, 816, 826, 832, 834 of FIG. 8, respectively. Themerchant experience 2004 could also have similarities with the merchantexperience 804 of FIG. 8. For example, either or both of steps 2018,2030 could be similar to steps 818, 830 of FIG. 8, respectively. Inaddition, step 2028 of the Buyer B experience 2006 could be similar tostep 828 of the Buyer B experience 806 in FIG. 8.

In step 2020 of the method 2000, Buyer A's item is added to theinventory of a returns marketplace in the e-commerce platform. Forexample, using the e-commerce platform 602 of FIG. 6, Buyer A's itemcould be added to the product returns record 640 in the returnsmarketplace 634. In some embodiments, the returns marketplace isspecific to the merchant. As such, the returns marketplace would onlyshow items that were sold by that merchant. In other embodiments, thereturns marketplace is shared by multiple merchants (or all of themerchants) on the e-commerce platform. The returns marketplace couldtherefore include items that are sold by different merchants.

Step 2022 includes Buyer B viewing the returns marketplace using acustomer device. The customer device could be logged-on to Buyer B'saccount on the e-commerce platform, or Buyer B could be browsinganonymously. The e-commerce system detects an association between BuyerB and the product that Buyer A has requested a return of. For example,Buyer B could perform a search of the returns marketplace using one ormore keyword(s), and the keyword(s) could match with Buyer A's item. Thee-commerce platform then matches Buyer B to Buyer A in the returnsmarketplace using, for example, the process 700 of FIG. 7. Following thematch, Buyer B is presented with the option of purchasing Buyer A's itemin the returns marketplace.

FIGS. 21 and 22 are example screen pages for a returns marketplace thatis specific to one merchant (referred to as “Striped Tee Merchant”).FIG. 21 shows a screen page 2100 that is accessed by a customer devicelogged-on to Buyer B's account on the e-commerce platform. The screenpage 2100 includes a search bar 2102 to search for items by keyword inthe returns marketplace, an indication 2104 that the returns marketplaceis specific to Striped Tee Merchant, an indication 2106 that thee-commerce platform believes Buyer B's shipping location is in New YorkCity, an option 2108 to change the shipping location, and a list 2110including multiple discounted items 2112, 2114, 2116. The item 2112corresponds to the item that Buyer A is returning. For each of the items2112, 2114, 2116, the list 2110 provides an image of the item, the nameof the product, the customer-to-customer returns price of the item, andthe regular price of the item. The image of the item could include thepicture of the item provided by Buyer A in step 2016 and/or a genericpicture of the product. The customer-to-customer returns price is equalto the regular price minus the discount applied to the item. Forexample, the discount applied to the item 2112 is $7 or approximately15%.

The items 2112, 2114, 2116 could have been located by the returnsmarketplace when Buyer B searched for the keywords “striped tee”, forexample. However, before any of the items 2112, 2114, 2116 are presentedto Buyer B, the e-commerce platform first matches Buyer B with each ofthe customers that are returning these items. The discount applied toeach of the items 2112, 2114, 2116 is also dynamically calculated by thee-commerce platform before the items are presented to Buyer B. Asdiscussed in detail above, the matches and discounts are determinedbased on Buyer B's shipping location. For example, items 2112, 2114correspond to the same product (3-Stripes Tee), but thecustomer-to-customer returns price of the item 2112 is $2 less than theitem 2114. This could be because the customer returning item 2112 (BuyerA) is closer to Buyer B in New York City than the customer returningitem 2114.

FIG. 22 shows a returns marketplace screen page 2200 that is accessed bya customer device logged-on to another customer's account on thee-commerce platform. This customer is referred to as “Buyer C”. Similarto the screen page 2100 of FIG. 21, the screen page 2200 includes thesearch bar 2102, indication 2104 that the returns marketplace isspecific to Striped Tee Merchant, and option 2108 to change the shippinglocation. However, the screen page 2200 includes an indication 2206 thatBuyer C's shipping location is in Atlanta, and a list 2210 including theitems 2112, 2116. Therefore, Buyer C has also matched with the customersreturning the items 2112, 2116. However, the customer-to-customerreturns price for the items 2112, 2116 differs between the screen pages2000, 2100 due to the different shipping locations of Buyer B and BuyerC. For example, the customer returning item 2112 (Buyer A) is closer toBuyer B in New York City than to Buyer C in Atlanta, and therefore BuyerB is offered a lower customer-to-customer returns price. Buyer C is notmatched with the customer returning item 2114, and therefore the item2114 is not included in the list 2210.

FIGS. 23 and 24 are example screen pages for a returns marketplace formultiple merchants. FIG. 23 shows a screen page 2300 that is accessed bya customer device logged-on to Buyer B's account on the e-commerceplatform, and FIG. 24 shows a screen page 2400 that is accessed by acustomer device logged-on to Buyer C's account on the e-commerceplatform. FIGS. 23 and 24 generally correspond to FIGS. 21 and 22,respectively, but for a returns marketplace for multiple merchantsrather than being specific to Striped Tee Merchant. As such, the screenpages 2300, 2400 do not include an indication that the returnsmarketplace is specific to any individual merchant.

The screen pages 2300, 2400 include respective lists 2310, 2410. Thelist 2310 includes discounted items 2112, 2114, 2116, 2312, and the list2410 includes discounted items 2112, 2116, 2312, 2412. For each of theitems, the lists 2310, 2410 provide an image of the item, the name ofthe item, the merchant that sells the item, the customer-to-customerreturns price of the item, and the regular price of the item. The items2112, 2114, 2116 correspond to products sold by Striped Tee Merchant,the item 2312 corresponds to a product sold by a merchant referred to as“Striped Tee Shop”, and the item 2412 corresponds to a product sold by amerchant referred to as “Striped Tee Seller”.

Due to their differing shipping locations, the customer-to-customerreturns price for the item 2312 is different for Buyer B compared toBuyer C. In addition, Buyer B has not been matched with the customerreturning the item 2412, and therefore this item is not offered to BuyerB.

FIGS. 21-24 illustrate that the items presented to a customer by areturns marketplace, and the customer-to-customer returns price of thoseitems, are subject to change based on the shipping location of thecustomer.

The items listed in a returns marketplace might not all relatecustomer-to-customer returns. For example, if a customer returned anitem to a merchant using a conventional return process, the merchantcould choose to list that item for sale on the returns marketplace.However, to limit the cost to the merchant, the e-commerce platformmight also perform actions to determine if shipping the item from themerchant to a particular customer is economical. In this sense, thee-commerce platform could determine if there is a match between themerchant and the customer interested in the item. For example, if thecost of shipping the item from the merchant to the customer is below apredetermined threshold, then the customer could be presented with theoption of purchasing the item in the returns marketplace.

Referring again to the method 2000 of FIG. 20, step 2024 includes BuyerB purchasing the item from the returns marketplace. For example, Buyer Bcould select the item 2112 from either of the screen pages 2100, 2300and proceed to purchase the item. Although the returns marketplace isprimary directed towards the sale of items through customer-to-customerreturns, the returns market place could also offer a customer the optionof purchasing the item new. For example, when Buyer B selects the item2112 from either of the screen pages 2100, 2300, Buyer B could bedirected to a screen page that includes a link to the merchant's onlinestore to buy the item new.

Following the purchase of the item, steps 2026, 2028, 2030, 2032 areperformed to pack and ship the item to Buyer B, confirm receipt of theitem by Buyer B, issue Buyer A a refund, and issue Buyer A loyaltypoints.

The order of steps 2008, 2010, 2012, 2014, 2016, 2020, 2022, 2024, 2026,2028, 2030, 2032, 2034 in FIG. 20 is shown by way of example, and couldbe varied in other implementations. Some steps could also or instead beomitted. For example, step 2034 could be omitted in someimplementations.

Although the online store implementation and the marketplaceimplementation of a customer-to-customer return are shown separately inFIGS. 8 and 20, these implementations could also be combined. Forexample, after a merchant reviews and accepts a return request, the itemcould be listed in both the merchant's online store and a returnsmarketplace. When Buyer B is matched with Buyer A, Buyer B could beshown the item in both the online store and the returns marketplace.This could increase the visibility of the item to potential buyers.

Customer-to-Customer Returns Implemented Using Orders for Returned Items

Some customers that intend to purchase a product may be willing to waituntil a discounted item of the product becomes available. As outlinedabove, customer-to-customer returns can provide a customer with adiscounted item of a product. However, the customer-to-customer returnoption might not always be available for a particular product, and acustomer may have to wait for the product to become available through acustomer-to-customer return. Repeatedly checking an online store or areturns marketplace for a particular product that is available through acustomer-to-customer return can be onerous for the customer.

Some aspects of the present disclosure relate to customer-to-customerreturns that are implemented using orders for returned items. As notedabove, a returns management engine can be configured to receive andstore an order for a returned item from Buyer B. In some embodiments,the order could include an in-search-of (ISO) list of desired productsthat Buyer B wishes to purchase at a discount using acustomer-to-customer return. The order represents an association betweenBuyer B and the desired products. When a returns management enginereceives an indication that Buyer A wishes to return an item thatmatches with a desired product in the order, then the returns managementengine could determine if shipping Buyer A's item to Buyer B iseconomical (i.e., if there is a match between Buyer A and Buyer B). Asdiscussed elsewhere herein, Buyer A might only be matched to Buyer B ifthe cost of a customer-to-customer return is less than the cost of aconventional return. The discount offered to Buyer B may vary based onthe cost of the customer-to-customer return and/or the cost of theconventional return. If a match between Buyer A and Buyer B isdetermined, then the returns management engine could facilitate shipmentof Buyer A's item to Buyer B.

An order could indicate that Buyer B intends to purchase multipleproducts, and that Buyer B will accept a returned item for each of theproducts. The multiple products could be fulfilled at the same time orat different times, be associated with the same merchant or multiplemerchants, and be returned by one customer or multiple customers. Forexample, consider a situation in which Buyer B wishes to outfit anoffice with office furniture. Buyer B has 6 months to outfit the office,and wishes to do so at a discount. Buyer B could place an orderincluding each product needed to outfit the office. The order couldindicate that the Buyer B will accept returned items, a price Buyer B iswilling to pay for each product (or a minimum discount Buyer B wants foreach item), a desired condition for each product, and that the order isonly valid for 6 months. Over the 6 month period, Buyer B's order couldbe fulfilled incrementally by customer-to-customer returns from multipledifferent customers.

It should be noted that while fulfilling an order for a returned itemusing a customer-to-customer return may be beneficial in some cases (forexample, by reducing shipping costs), an order for a returned item couldalso be fulfilled using a conventional return. In an example, a customercould return an item to a merchant, who then ships the item to acustomer that previously placed an order for that item.

In some embodiments, determining whether or not to implement acustomer-to-customer return is based on the price Buyer B is willing topay for a returned item. In an illustrative example, the cost to shipthe item from Buyer A to Buyer B is $10. The total cost to ship the itemfrom Buyer A to the merchant and a new item from the merchant to Buyer Bis $25. Therefore, the merchant may save $15 by shipping directly fromBuyer A to Buyer B, but merchant also needs to sell the item to Buyer Bat a discount. If the product costs $100 new (plus shipping) and Buyer Bindicates they are willing to pay $80 (including shipping) for areturned item, then the merchant stands to gain $100-$25=$75 byimplementing a conventional return for Buyer Y's item and selling a newitem to Buyer B, and $80-$10=$70 by implementing a customer-to-customerreturn. Therefore, the customer-to-customer return option could be lessprofitable for the merchant, and the merchant and/or a returnsmanagement engine might decide not to enable a customer-to-customerreturn from Buyer A to Buyer B. Alternatively, the merchant may decideto enable a customer-to-customer return from Buyer A to Buyer B toensure that the Buyer's A item is resold, even if it is at a loss, inwhich case the returns management engine might not factor in theshipping cost for returning the item to the merchant (or the cost ofrepackaging and selling that item as new to another customer).

In some embodiments, an order for a returned item does not indicate aprice Buyer B is willing to pay for the item. Buyer B could be matchedwith Buyer A based on a calculated benefit of a customer-to-customerreturn from Buyer A to Buyer B, and then Buyer B is offered a discountedprice based on the merchant's savings. The discount offered to Buyer Bcould be selected in real-time based on what seems to be a “win-win” forthe merchant and Buyer B. If Buyer B rejects the offer, then anotherdiscount may be determined for, and offered to, another interestedcustomer.

In some embodiments, Buyer B must enable the customer-to-customer returnafter a match with buyer A is confirmed. Buyer B may review a reportedcondition of the purchased item and/or an image of the purchased item.Buyer B may also be provided with the price of the purchased item and/ora discount associated with the purchased item. Buyer B can then acceptor refuse the customer-to-customer return.

In some embodiments, there are multiple buyers wanting to purchase anitem of a particular product through a customer-to-customer return. Forexample, an e-commerce platform could receive multiple orders, whereeach order indicates that a respective customer intends to purchase adesired product, and that the respective customer will accept a returneditem of the desired product. The multiple orders are stored, and when anitem of the desired product becomes available for purchase through acustomer-to-customer return, the e-commerce platform determines whichpotential buyer will be sold the item or which potential buyer willfirst be offered the item. Determining which potential buyer will besold or first offered the item could be based on the shipping cost toeach buyer, the price each buyer is willing to pay, or some combinationthat maximizes the merchant's profit or is a good “win-win” for themerchant and the selected buyer.

FIG. 25 is a flow diagram illustrating an example method 2500 forimplementing a customer-to-customer return using an order for one ormore returned products. FIG. 25 is divided into Buyer B experience 2502,Buyer A experience 2504, and merchant experience 2506. The Buyer Bexperience 2502 includes a series of steps 2508, 2510, 2512, 2524, 2528that are performed or experienced by a customer that intends to purchasea returned item of a desired product. The Buyer A experience 2504includes a series of steps 2514, 2516, 2520, 2522, 2526, 2532, 2534 thatare performed or experienced by another customer that intends to returnan item corresponding to the desired product. The merchant experience2506 includes a series of steps 2518, 2530 that are performed orexperienced by the merchant that sold and shipped the item to Buyer A.

In step 2508, Buyer B initiates an order for the desired product, andindicates that a returned item of the desired product will be accepted.Initiating an order for a product could be performed using any of avariety of applications provided by an e-commerce platform, including acustomer's account page, an online store, and a returns marketplace, forexample. These applications could include an option that allows Buyer Bplace an order for a desired product and indicate that a returned itemof the desired product will be accepted. In some implementations, BuyerB initiates an order for a desired product using an application thatprovides a catalogue of any or all products sold on an e-commerceplatform. This catalogue could also be considered an aggregate of theproducts sold on the e-commerce platform. Buyer B could search thecatalogue of products and select those that he/she wishes to place anorder for.

In an example, Buyer B logs into their account on the e-commerceplatform, and is provided with an option to initiate an order forreturned items. Selecting this option directs Buyer B to a screen pageto select between indicating a specific product and indicating a producttype. If Buyer B knows the exact product that he/she is interested inpurchasing, then Buyer B could choose to indicate a specific product. Inthis case, Buyer B proceeds to step 2510 of the method 2500, where BuyerB indicates a specific desired product. Alternatively, if Buyer B isinterested in purchasing a certain type of product, and will accept anyproduct that matches that type of product, then Buyer B could choose toprovide a product type. In this case, Buyer B proceeds to step 2512,where Buyer B provides a description of a desired product. Thisdescription could include a product type and/or other details regardingthe desired product.

FIG. 26 is an example screen page 2600 that is presented to Buyer Bafter initiating an order for a returned item (for example, afterperforming step 2508 of FIG. 25). The screen page 2600 includes anoption 2602 to search for a specific product, and another option 2604 toprovide a description of a product.

Selecting option 2602 on the screen page 2600 directs Buyer B to anotherscreen page that enables a product search. FIG. 27 is an example screenpage 2700 for searching for a desired product to include in an order.The screen page 2700 includes a search bar 2702. Entering searchparameters into the search bar 2702 initiates a search of productsand/or merchants associated with an e-commerce platform. In an example,a product name could be entered into the search bar 2702, and one ormore products that match that name could be provided as a result. Inanother example, a model number or another identifier of a product couldbe entered into the search bar 2702, and one or more products that matchthat identifier could be provided as a result. In a further example, thename of a merchant could be entered into the search bar 2702, and one ormore products that are sold by that merchant could be provided as aresult. Multiple searches could be performed and/or refined until aspecific product is found.

Selecting option 2604 on the screen page 2600 directs Buyer B to ascreen page that allows Buyer B to provide a description of a product.FIG. 28 is an example screen page 2800 for providing a description of adesired product. The screen page 2800 includes a dropdown menu 2802 toallow Buyer B to select a type of product. In some implementations, thedropdown menu 2802 includes multiple levels to allow a user to moreeasily locate a product type. For example, a first level could includegeneral categories such as: clothing, household appliances, automotive,furniture, sports, and toys. Selecting one of these categories coulddirect Buyer B to a second level of the dropdown menu 2802. For example,if clothing is selected, the second level could include subcategoriessuch as: women's shirts, men's shirt, women's pants, and men's pants.Any number of levels could be provided in the dropdown menu 2802 toachieve a desired range of specificity. Buyer B may use some or all ofthe levels to specify their desired product.

The screen page 2800 also includes a text box 2804 that allows a user tomanually enter a description of a desired product. These may be detailsthat were not provided as options in the drown menu 2802. For example,if the dropdown menu 2802 does not allow for the selection of aproduct's color, then a user may specify a desired color in the text box2804. In some implementations, the description entered into the text box2804 is stored by the e-commerce platform with the order. In someimplementations, the description entered into the text box 2804 issubject to text analysis to extract useful data from the description,which is then stored by the e-commerce platform. This text analysiscould sort the information included in the description into a moreeasily storable and searchable data set. The text analysis could also orinstead identify important information or requirements in thedescription of the product. For example, if a user specifies a desiredcolor in the text box 2804, a text analysis algorithm could identify thecolor as being important information and store this color with theinformation related to the order. The text analysis algorithm could alsohelp construe subjective terminology used in the product description.For example, if a product description conveys that a customer isinterested in purchasing a “nice warm coat”, the text analysis algorithmcould construe this description as “nice=priced above a certain pricethreshold”, and “warm coat=a winter coat”. The construed descriptioncould then be stored with the order by the e-commerce platform.Artificial intelligence could be implemented to help perform the textanalysis.

After indicating a specific desired product in step 2510 or providing adescription of the desired product in step 2512, Buyer B could bepresented with options to specify his/her order. In someimplementations, specifying an order includes placing one or moreconstraints on a desired product in the order. FIG. 29 is an examplescreen page 2900 for placing constraints on a desired product. Thescreen page 2900 includes a box 2902 for optionally entering a pricethat Buyer B intends or is willing to pay for the desired product. Thescreen page 2900 also includes a dropdown menu 2904 for optionallyselecting a desired condition for the desired product. Non-limitingexamples of conditions that could be selected in the dropdown menu 2904are provided elsewhere herein. The screen page 2900 further includes adropdown menu 2906 for selecting a length of time that Buyer B iswilling to wait for the desired product. This length of time couldimpose a time limit on the order. Other examples of constraints thatcould be specified using the screen page 2900 are described elsewhereherein.

Following the screen page 2900, Buyer B could be presented with asummary of their order. FIG. 30 is an example screen page 3000 includingan order summary for a specific desired product. The screen page 3000includes an indication 3002 of the specific desired product. Thisproduct could have been selected using the search bar 2702 in the screenpage 2700, for example. The screen page 3000 also includes multipleconstraints 3004, 3006, 3008 that have been placed on the order. Theseconstraints could have been placed using the screen page 2900, forexample. The screen page 3000 further includes an option 3010 to addanother item to the order. Upon selection of the option 3010, Buyer Bcould be directed back to the screen page 2600 to begin the selection ofanother item. The screen page 3000 also includes an option 3012 to placethe order. In some implementations, selecting option 3012 directs BuyerB to a screen page where Buyer B can prepay for the order. However,prepayment may be optional, and Buyer B could instead choose to pay forthe desired product at a later date. Details regarding payments foritems can be found elsewhere herein.

FIG. 31 is an example screen page 3100 including an order summary for adesired product type. The screen page 3100 includes an indication 3102of the selected product type, an indication 3104 of the descriptionprovided, and an indication 3106 of the desired quantity of items. Theindications 3102, 3104, 3106 could be based on information provided byBuyer B using the screen page 2800, for example. The screen page furtherincludes the constraints 3004, 3006, 3008 and the options 3010, 3012 ofFIG. 30.

In some implementations, Buyer B generates an order that includesmultiple desired products. These multiple products could be presented toBuyer B in an order summary. FIG. 32 is an example screen page 3200including an order summary for multiple products 3202, 3204, 3206. Anyof the multiple products 3202, 3204, 3206 could be selected by Buyer B,in which case Buyer B is directed to another screen page that outlinesthe product in more detail. For example, selecting the product 3202 forthe “Striped T-shirt” could direct Buyer B to either of the screen pages3000, 3100. Selecting the product 3202 could also or instead provideBuyer B with an option to remove the product from the order.

The example provided above relates to Buyer B initiating an order forreturned items using their account on the e-commerce platform. However,an order for returned items could also be initiated using otherapplications. For example, a returns marketplace could provide Buyer Bwith an option to place an order for a returned item. Selecting thisoption in the returns marketplace could then direct Buyer B to thescreen page 2600 of FIG. 26. In some implementations, Buyer B couldperform a product search using a returns marketplace, but is unable tofind a suitable product that is available through a customer-to-customerreturn. The returns marketplace could then provide Buyer B with theoption of converting their search into an order that is stored by thee-commerce platform.

In some implementations, Buyer B could search and locate a desiredproduct using an online store. The online store could then provide BuyerB with a screen page including an option to purchase a new item, andanother option to place an order for a returned item. The option toplace an order for the returned item might only be offered to Buyer B ifBuyer B has not matched with any customers that intend to return an itemof that product. By way of example, the screen page 1800 of FIG. 18could be modified to include an option to place an order for a returneditem of the 3-Stripes Tee.

Following step 2510 or step 2512 of the method 2500, the e-commerceplatform stores information related to the order. The informationindicates: (i) the identity of Buyer B, and (ii) the desired product.For example, using the e-commerce platform 602 of FIG. 6, Buyer B's itemcould be added to the order record 690. At step 2514, Buyer A initiatesa customer-to-customer return for a purchased item. Step 2514 could besubstantially similar to any or all of steps 808, 810, 814 of FIG. 8.For example, step 2514 could include Buyer A selecting an item toreturn, and choosing to implement a customer-to-customer return.

At step 2516, Buyer A submits a condition of the purchased item, and atstep 2518, the merchant reviews and accepts the return request. Steps2516, 2518 are optional, and could be substantially similar to steps816, 818 of FIG. 8, for example.

At step 2520, Buyer A's purchased item is matched with Buyer B's desiredproduct. In other words, the purchased item is determined to correspondto the desired product. Step 2520 could be performed in any of a numberof different ways.

In some implementations, step 2520 is performed automatically by areturns management engine. For example, the returns management enginecould search an order record for an order that includes the productbeing returned by Buyer A. In the case that Buyer B's order is for aspecific desired product, the returns management engine might only needto compare a name or identifier of Buyer B's desired product to the nameor identifier of the product being returned by Buyer A.

In the alternate case that Buyer B's order is for a product type, thenthe returns management engine could determine if Buyer A's itemcorresponds to that product type. In one example, the returns managementengine determines the product type(s) associated with Buyer A's item,and searches the order record for orders including that product type. Inanother example, when Buyer B's order for a product type is placed, thereturns management engine determines and stores a list of products soldon the e-commerce platform that correspond to the product type. BuyerA's item can then be compared to this list of specific products. IfBuyer A's item matches a product in the list, then Buyer A's itemcorresponds to the product type identified in Buyer B's order. If BuyerA's item does not match a product in the list, then Buyer A's item doesnot correspond to the product type identified in Buyer B's order.

As noted above, in addition to a product type, Buyer B's order couldalso include a description of the desired product. When a description isincluded, the returns management engine might perform extra steps todetermine if Buyer A's item corresponds to Buyer B's desired product.For example, the returns management engine could compare Buyer A's itemto any important information that has been extracted from thedescription. If Buyer A's item does not match with this information,then the returns management engine could determine that the item doesnot correspond to Buyer B's desired product.

In some implementations, step 2520 is performed at least in part byBuyer A or the merchant. For example, the returns management enginecould determine that Buyer A's item corresponds to the product typeidentified in Buyer B's order. The returns management engine could thentransmit a message to Buyer A or the merchant, requesting that Buyer Aor the merchant verify that Buyer A's item corresponds to a productdescription provided by Buyer B. A match between Buyer A's item andBuyer B's desired product could be dependent on Buyer A or the merchantconfirming that the item matches with the product description.

In step 2522, Buyer A is matched with Buyer B. Therefore, acustomer-to-customer return from Buyer A to Buyer B is enabled. In someimplementations, the e-commerce platform matches Buyer A to Buyer Busing at least a portion of the process 700 of FIG. 7. However, somesteps in the process 700 may be omitted in some cases. For example, anyor all of steps 706, 708, 712 could be omitted.

In some implementations, step 2522 includes determining a costassociated with shipping the purchased item from the Buyer A to Buyer B.Based on the cost, the e-commerce platform could determine to enable acustomer-to-customer return from the Buyer A to the Buyer B. Forexample, if the cost is less than a predetermined threshold, the Buyer Acould be matched with Buyer B. The predetermined threshold may bedetermined based on a price Buyer B has indicated he/she is willing topay for the desired product.

In some implementations, step 2522 includes determining to enable acustomer-to-customer return based on a comparison of the desired productcondition indicated in Buyer B's order, and the condition of thepurchased item submitted by Buyer A in step 2516. If Buyer A's item isin a condition that Buyer B would find unacceptable, then Buyer A wouldnot be matched with Buyer B.

In some implementations, it is determined at step 2520 that Buyer A'sitem corresponds to the desired product in the order placed by Buyer Band to a desired product in an order placed by another customer (“BuyerC”). In this case, step 2522 could include comparing the cost ofshipping the item from Buyer A to Buyer B, to the cost of shipping itemfrom Buyer A to Buyer C. If the cost of shipping the item to Buyer B ischeaper, then the method 2500 could proceed to step 2524. For example,the cost of shipping the item from Buyer A to Buyer B might bequantified as the cost of shipping the item a distance of 1000 km, andthe cost of shipping item from Buyer A to Buyer C might be quantified asthe cost of shipping the item a distance of 1500 km. In this example, inorder to save shipping costs for the merchant, the item would be offeredto Buyer B. Alternatively, the item could be offered or shipped to thecustomer that first placed their order.

In some cases, step 2522 might determine not to enable shipping BuyerA's item to Buyer B. For example, the cost of shipping the item fromBuyer A to Buyer B could be above a predetermined threshold. In theseimplementations, the method 2500 ends. Steps 2514, 2516, 2518, 2520,2522 could be performed again when another customer initiates acustomer-to-customer return for a purchased item.

In step 2524, Buyer B reviews and accepts Buyer A's item. For example,content could be transmitted for display on a customer device associatedwith Buyer B, where the content includes an option to buy Buyer A'sitem. The content could also include details of Buyer A's item,including the specific product and the condition of the item, forexample. If Buyer B approves of Buyer A's item, Buyer B could send amessage from their customer device to the e-commerce platform indicatingthat he/she intends to buy the Buyer A's item. A customer-to-customerreturn is then initiated between Buyer A and Buyer B.

FIG. 33 is an example screen page 3300 allowing Buyer B to review andaccept a returned item (or soon to be returned item). The screen page3300 includes an indication 3302 of the returned item, including theproduct, color, size and quantity associated with the returned item. Thescreen page 3300 also includes an indication 3304 of the price thereturned item, and indication 3306 of the condition of the returneditem. In some implementations, the price of the returned item is basedon the cost of shipping the item from Buyer A to Buyer B. An option 3308allows a user to view an image of the returned item. This image couldhave been captured and provided by Buyer A in step 2516, for example.Buyer B can accept the returned item by selecting the button 3310. Thiscould direct Buyer B to a screen page to pay for returned item, if BuyerB had not already done so when placing the order.

It should be noted that step 2524 is optional. In some embodiments, areturns management engine might automatically initiate acustomer-to-customer return following step 2522.

In step 2526 the e-commerce platform transmits, to a customer deviceassociated with Buyer A, information for shipping the item from Buyer Ato the Buyer B. This information could include, for example, a shippinglabel for shipping the item from Buyer A to Buyer B. Using theinformation, Buyer A packs and ships the item to Buyer B. In someimplementations, step 2526 is substantially similar to step 826 of FIG.8.

The remaining steps of the method 2500 could be substantially similar tothe online store implementation of customer-to-customer returns and/orthe returns marketplace implementation of customer-to-customer returns.For example, any or all of steps 2528, 2530, 2532, 2534 could be similarto steps 828, 830, 832, 834 of FIG. 8, respectively.

In some implementations, Buyer B is a charitable organization acceptingdonations of returned or second hand products. Buyer B places an orderfor one or more products in steps 2508, 2510, 2512. The order indicatesthat Buyer B will not pay for the products, but will instead providecharitable tax receipts. Optionally, in step 2514, Buyer A mightindicate that he/she is willing to donate the item, and will accept acharitable tax receipt as compensation for the item. Step 2530 includesthe merchant issuing a charitable tax receipt for the market value ofthe item to Buyer A. Buyer A receives the tax receipt in step 2532.

Although the method 2500 is described in the context of a single itembeing sold to Buyer B through a customer-to-customer return, it shouldbe noted that multiple customer-to-to-customer returns might be used tosell multiple items to Buyer B. For example, in steps 2510, 2512 Buyer Bmight generate an order for multiple desired products. The orderindicates that Buyer B will accept a returned item for each of thedesired products. Steps 2514, 2516, 2518, 2520, 2522, 2524, 2526, 2528,2530, 2532, 2534 could be repeated for each of the desired products.However, the Buyer A experience 2504 might correspond to a differentcustomer and the merchant experience 2506 might correspond to adifferent merchant for each of the desired products.

Additional Examples

FIG. 34 is a flow diagram illustrating an example computer-implementedmethod 3400 performed by a system. For the sake of example, the method3400 will be described as being performed by the e-commerce platform 602of FIG. 6.

In step 3402, the processor 606 receives an indication that a firstcustomer intends to return a purchased item. The indication is receivedfrom a first customer device that is associated with the first customer.The first customer device could be the customer device 670 a, forexample, and the indication may be received via the network 650 and thenetwork interface 642. In some embodiments, step 3402 includes theprocessor 606 transmitting content for display on the first customerdevice, and then receiving a message from the first customer device thatincludes the indication that the first customer intends to return thepurchased item. The content includes an option to return the purchaseditem. Examples of such content for display on the first customer deviceare illustrated in the screen pages 900, 1000, 1100, 1200, 1300 of FIGS.9-13. In some embodiments, the processor 606 receives the message fromthe first customer device upon the first customer selecting the optionto return the purchased item.

In step 3404, the memory 608 stores information related to the purchaseditem. The information includes an indication that: (i) the purchaseditem belongs to the first customer, and (ii) the purchased item is anitem of a product that is associated with a particular merchant on thee-commerce platform 602. The particular merchant may be a particularuser or person, a particular company, and/or a particular online store,for example. Optionally, the information could also (or instead) bestored in the product returns record 632 in the memory 630.

In some embodiments, the processor 606 transmits additional content fordisplay on a merchant device that is associated with the particularmerchant. The merchant device could be the device 660, for example. Theadditional content includes an option to permit shipping the purchaseditem from the first customer to another customer. The additional contentcould also include a condition of the purchased item, where thecondition of the purchased item is received by the processor 606 fromthe first customer device. Optionally, the condition of the purchaseditem includes an image of the purchased item that could have been takenby the first customer device. Examples of this additional content fordisplay on the merchant device are illustrated in the screen pages 1500and 1600 of FIGS. 15 and 16.

In step 3406, the processor 606 detects, from a second customer devicethat is associated with a second customer, an association between thesecond customer and a product. The product corresponds to the purchaseditem that the first customer intends to return. The second customerdevice could be the customer device 670 b, for example. It should benoted that the second customer is a user of the e-commerce platform 602,but not necessarily one who actually has or will make a purchase of thepurchased item or any other item sold on the e-commerce platform. Insome embodiments, the processor 606 receives an indication that thesecond customer has navigated to an online store (for example, theonline store 626) associated with the particular merchant, andoptionally receives an indication that the second customer has navigatedto a page of the online store associated with the product (for example,the screen pages 1700 and 1800 of FIGS. 17 and 18). Optionally, the pageof the online store could offer the product for sale. The associationbetween the second customer and the product that is detected at step3406 could include the indication that the second customer has navigatedto an online store associated with the particular merchant and/or theindication that the second customer has navigated to a page of theonline store that offers the product for sale.

In step 3408, the processor 606 determines a first cost associated withshipping the purchased item from the first customer to the secondcustomer. An example of determining the first cost is discussed infurther detail above with reference to step 710 of FIG. 7.

In step 3410, the processor 606 determines a second cost associated withat least one of: (i) shipping the purchased item from the first customerto the particular merchant, and (ii) shipping a new item of the productfrom the particular merchant to the second customer. In someembodiments, the second cost is further associated with repackagingand/or inspecting the purchased item. An example of determining thesecond cost is discussed in further detail above with reference to steps706, 708 of FIG. 7.

The new item of the product is an item that is shipped from the merchantto a customer. The new item may be new in the sense that it has neverbeen previously purchased, but this might not always be the case. Thenew item could instead be a returned item being resold by the particularmerchant, and could even be the purchased item after being returned tothe particular merchant by the first customer.

Shipping the purchased item from the first customer to the secondcustomer could include shipping the purchased item from a shippinglocation that is associated with the first customer to a shippinglocation that is associated with a second customer. Similar commentsapply to shipping the purchased item from the first customer to theparticular merchant, and shipping the new item from the particularmerchant to the second customer. In some embodiments, the first cost isbased on the record of customer shipping locations 624, and the secondcost is based on the record of customer shipping locations 624 and therecord of merchant shipping locations 618. The memories 616, 624 storethe record of customer shipping locations 618 and the record of customershipping locations 624, respectively. The record of customer shippinglocations 624 includes a shipping location of the first customer and/ora shipping location of the second customer. The record of merchantshipping locations 618 includes a shipping location of the particularmerchant.

In step 3412, the processor 606 determines to enable shipping thepurchased item from the first customer to the second customer. Forexample, the processor 606 could determine that a match between thefirst customer and the second customer is in the best interest of theparticular merchant. Step 3412 is based on a comparison between thefirst cost determined at step 3408 and the second cost determined atstep 3410. In some embodiments, the comparison between the first costand the second cost includes a comparison between a predeterminedthreshold and a result of subtracting the first cost from the secondcost.

In some embodiments, the first cost includes a first distance (forexample, a distance in kilometers) between the first customer and thesecond customer. The second cost includes a second distance between thefirst customer and the particular merchant, and a third distance betweenthe particular merchant and the second customer. The comparison betweenthe first cost and the second cost then includes a comparison betweenthe first distance and a sum of the second distance and the thirddistance.

In some embodiments, the processor 606 receives a first price forshipping the purchased item from the first customer to the secondcustomer, a second price for shipping the purchased item from the firstcustomer to the particular merchant, and a third price for shipping thenew item of the product from the particular merchant to the secondcustomer. The first price, second price and third price could bereceived from one or more of the shipping provider(s) 652, and/or fromthe shipping cost information record 612, for example. The first price,second price and third price could be in terms of a currency such asdollars. The first cost determined at step 3408 includes the firstprice, and the second cost determined at step 3410 includes the secondprice and the third price. In step 3412, the comparison between thefirst cost and the second cost includes a comparison between the firstprice and a sum of the second price and the third price.

In step 3414, the processor 606 transmits content for display on thesecond customer device. The content includes an offer for a sale of thepurchased item to the second customer, and optionally an offer for asale of the new item of the product to the second customer. An exampleof such content is illustrated in the screen page 1700 of FIG. 17.

In some embodiments, the processor 606 also receives a request to buythe purchased item from the second customer device. For example, thesecond customer could use the second customer device to accept the offerfor the sale of the purchased item. The processor 606 could thentransmit additional content for display on the first customer device,where the additional content includes a shipping label for shipping theitem from the first customer to the second customer. For example, withreference to the screen page 1900 of FIG. 19, the first customer couldselect the option 1906 to print the shipping label. The first customercould package the item, apply the shipping label to the package, andthen ship the package to the second customer.

Although the method 3400 refers only to a first and second customer, themethod applies more generally to any number of customers. For example,steps 3406, 3408, 3410, 3412, 3414 could be repeated for a thirdcustomer. The processor 606 can detect, from a third customer devicethat is associated with the third customer, an association between thethird customer and the product. Following the detection, the processorcan determine a third cost associated with shipping the purchased itemfrom the first customer to the third customer, and also determine afourth cost associated with at least one of: (i) shipping the purchaseditem from the first customer to the particular merchant, and (ii)shipping the new item of the product from the particular merchant to thethird customer. Based on a comparison between the third cost and thefourth cost, the processor 606 can determine not to enable shipping thepurchased item from the first customer to the third customer. Forexample, the processor 606 could determine that a match between thefirst customer and the third customer would not be in the best interestof the particular merchant. This could be the case when the third costis greater than the fourth cost, or when a result of subtracting thethird cost from the fourth cost is less than a pre-determined threshold,for example. The processor 606 then transmits additional content fordisplay on the third customer device, where the additional contentincludes an offer for a sale of the new item of the product to the thirdcustomer, but does not include an offer for a sale of the purchased itemto the third customer. An example of such additional content isillustrated in the screen page 1800 of FIG. 18.

Any of the steps 3406, 3408, 3410, 3412, 3414 could be performedsimultaneously for the second customer and the third customer. Forexample, the second customer could view the content on the secondcustomer device at the same time that the third customer is viewing theadditional content on the third customer device. The purchased item fromthe first customer would be offered for sale to the second customer, butnot to the third customer.

FIG. 35 is a flow diagram illustrating an example computer-implementedmethod 3500 performed by a system. For the sake of example, the method3500 will be described as being performed by the e-commerce platform 602of FIG. 6.

In step 3502, the memory 608 stores information related to a pluralityof purchased items for resale on the online marketplace 634. Optionally,the information could also (or instead) be stored in the product returnsrecord 640 in the memory 638. For each purchased item of the pluralityof purchased items, the information indicates: (i) a respective customerto which the purchased item belongs, and (ii) a respective merchant thatsold the purchased item to the respective customer. The onlinemarketplace 634 could be specific to a single merchant that sold each ofthe plurality of purchased items, in which case the “respectivemerchant” is the same single merchant. Alternatively, the onlinemarketplace 634 could be used by multiple merchants, and thereforemultiple merchants could have sold the plurality of purchased items.

Optionally, for each purchased item of the plurality of purchased items,the processor 606 could receive an indication that the respectivecustomer to which the purchased item belongs intends to return thepurchased item. This indication could be received before step 3502. Insome embodiments, for each purchased item of the plurality of purchaseditems, the processor 606 transmits content for display on a customerdevice that is associated with the respective customer to which thepurchased item belongs. The processor 606 then receives a message fromthe customer device that includes the indication that the respectivecustomer to which the purchased item belongs intends to return thepurchased item. The content for display on the customer device includesan option to return the purchased item. Examples of the content that maybe displayed on the customer device are illustrated in the screen pages900, 1000, 1100, 1200, 1300 of FIGS. 9-13. In some embodiments, theprocessor 606 could receive the message from the customer device uponthe customer selecting the option to return the purchased item.

In further embodiments, for each purchased item of the plurality ofpurchased items, the processor 606 transmits additional content fordisplay on a merchant device that is associated with the respectivemerchant that sold the purchased item. The additional content includesan option to permit shipping the purchased item from the respectivecustomer to which the purchased item belongs to another customer. Theprocessor 606 may also receive, from the customer device, a condition ofthe purchased item, and the additional content could include thiscondition of the purchased item. Optionally, the condition of thepurchased item includes an image of the purchased item. Examples of theadditional content for display on the merchant device are illustrated inthe screen pages 1500 and 1600 of FIGS. 15 and 16.

In step 3504, the processor 606 receives an indication that a customerdevice associated with a particular customer has navigated to the onlinemarketplace. The indication may be received in any of a variety of ways.In some embodiments, the processor receives, from the customer deviceassociated with the particular customer, login credentials that areassociated with an account of the particular customer on the onlinemarketplace. The indication that the customer device has navigated tothe online marketplace could include the login credentials. Theparticular customer is a user of the e-commerce platform, but notnecessarily one who actually has or will make a purchase of thepurchased item or any other item sold on the e-commerce platform.

In some embodiments, indication that the customer device has navigatedto the online marketplace includes a request from the customer devicefor a page, such as a webpage or a page on a mobile application, that isassociated with the online marketplace. The request for the page couldcome from an internet browser on the customer device, or from a mobileapplication that is running on the customer device.

In step 3506, the processor 606 determines a set of items to present tothe particular customer. The set of items includes at least one of theplurality of purchased items and fewer than all of the plurality ofpurchased items. The set of items could include items that are beingreturned using a customer-to-customer return process (for example, areturned item that is still in the possession of the respective customerto which the returned item belongs), and items that have already beenreturned using a conventional return process (for example, a returneditem that is currently in the possession of, and being resold by, therespective merchant that sold the purchased item). An example of a setof items is the items 2112, 2114, 2116 illustrated in FIG. 21. Anotherexample of a set of items is the items 2112, 2114, 2116, 2312illustrated in FIG. 23.

For each purchased item of at least some of the plurality of purchaseditems, step 3506 includes determining, by the processor 606, a firstcost associated with shipping the purchased item from the respectivecustomer to which the purchased item belongs to the particular customer.For each purchased item of the at least some of the plurality ofpurchased items, step 3506 further includes determining a second costassociated with at least one of: (i) shipping the purchased item fromthe respective customer to which the purchased item belongs to therespective merchant that sold the purchased item, and (ii) shipping anew item from the respective merchant that sold the purchased item tothe particular customer. In some embodiments, the second cost is furtherassociated with repackaging and/or inspecting the purchased item.

Shipping the purchased item from the respective customer to which thepurchased item belongs to the particular customer could include shippingthe purchased item from a shipping location that is associated with therespective customer to which the purchased item belongs to a shippinglocation that is associated with a particular customer. Similar commentsapply to shipping the purchased item from the respective customer towhich the purchased item belongs to the respective merchant that soldthe purchased item, and shipping the new item from the respectivemerchant that sold the purchased item to the particular customer. Insome embodiments, the first cost is based on the record of customershipping locations 624, and the second cost is based on the record ofcustomer shipping locations 624 and the record of merchant shippinglocations 618. The record of customer shipping locations 624 includes ashipping location of the respective customer to which the purchased itembelongs and/or a shipping location of the particular customer. Therecord of merchant shipping locations 618 includes a shipping locationof the respective merchant that sold the purchased item.

With continued reference to step 3506, the processor 606 determines,based on a comparison between the first cost and the second cost,whether to include the purchased item in the set of items. Optionally,the comparison between the first cost and the second cost includes acomparison between a predetermined threshold and a result of subtractingthe first cost from the second cost. Determining whether to include thepurchased item in the set of items could also depend on other factors.In some embodiments, the processor 606 receives, from the customerdevice associated with the particular customer, parameters for a searchof the online marketplace 634. For each purchased item of the at leastsome of the plurality of purchased items, the processor 606 determineswhether or not the purchased item matches the parameters of the searchand, based on whether or not the purchased item matches the parametersof the search, determines whether to include the purchased item in theset of items. Parameters for a search of the online marketplace 634could include keywords. In one example, the processor 606 receives thekeyword “shirt” for a search of the online marketplace 634, and onlyincludes items in the set of items that relate to a “shirt”. Otheritems, such as phone cases, would not be included in the set of items inthis example. Parameters for a search of the online marketplace 634could also include dropdown menus that filter items based on size,condition, price and color, for example.

In some embodiments, the first cost includes a first distance (forexample, a distance in kilometers) between the respective customer towhich the purchased item belongs and the particular customer. The secondcost includes a second distance between the respective customer to whichthe purchased item belongs and the respective merchant that sold thepurchased item, and a third distance between the respective merchantthat sold the purchased item and the particular customer. The comparisonbetween the first cost and the second cost then includes a comparisonbetween the first distance and a sum of the second distance and thethird distance.

In some embodiments, the processor 606 receives a first price forshipping the purchased item from the respective customer to which thepurchased item belongs to the particular customer, a second price forshipping the purchased item from the respective customer to which thepurchased item belongs to the respective merchant that sold thepurchased item, and a third price for shipping the new item of theproduct from the respective merchant that sold the purchased item to theparticular customer. The first price, second price and third price couldbe received from one or more of the shipping provider(s) 652, and/orfrom the shipping cost information record 612, for example. The firstprice, second price and third price could be in terms of a currency suchas dollars. The first cost includes the first price, the second costincludes the second price and the third price, and the comparisonbetween the first cost and the second cost includes a comparison betweenthe first price and a sum of the second price and the third price.

In step 3508, the processor 606 transmits content for display on thecustomer device. The content includes, for each purchased item of theset of items, a respective offer for a sale of the purchased item to theparticular customer. Optionally, the content could include the price(original price and/or discounted price) of the item, but this might notalways be the case. The content could also be a list of the items thatdoes not include any prices. The particular customer could select one ofthe items in the list to retrieve an associated page for the item, whichdescribes the item, its condition, and the price (original and/ordiscounted). Other examples of the content transmitted at step 3508 areillustrated in the screen pages 2100, 2300 of FIGS. 21 and 23.

The sets of items that are determined in step 3506 can vary fordifferent customers. In some embodiments, the customer device could beconsidered a first customer device, the particular customer could beconsidered a first customer, the set of items could be considered afirst set of items, the content could be considered first content, andthe processor 606 receives an indication that a second customer deviceassociated with a second customer has navigated to the onlinemarketplace 634. Next, the processor determines a second set of items topresent to the second customer, where the second set of items isdifferent from the first set of items. The second set of items could bedetermined in a similar manner to the first set of items, however theactual items and/or the cost of the items could differ because ashipping location of the first customer is different from a shippinglocation of the second customer. In one example, the first set of itemscould be the items 2112, 2114, 2116, 2312 illustrated in FIG. 23, andthe second set of items could the items 2112, 2116, 2312, 2412illustrated in FIG. 24. The processor 606 then transmits second contentfor display on the second customer device. The second content includes,for each purchased item of the second set of items, a respective offerfor a sale of the purchased item to the second customer. Examples of thesecond content are illustrated in the screen pages 2200, 2400 of FIGS.22 and 24. The second customer could view the second content on thesecond customer device at the same time that the first customer isviewing the first content on the first customer device.

FIG. 36 is a flow diagram illustrating an example computer-implementedmethod 3600 performed by a system. For the sake of example, the method3600 will be described as being performed by the e-commerce platform 602of FIG. 6.

In step 3602, the processor 606 receives an order from a first customerdevice that is associated with a first customer. The first customerdevice could be the customer device 670 b, and the order may be receivedvia the network 650 and the network interface 642. The order indicatesthat: (i) the first customer intends to purchase a desired product, and(ii) the first customer will accept a returned item of the desiredproduct. Optionally, the order further indicates a price that the firstcustomer intends to pay for the desired product, and/or a desiredcondition of the desired product, and/or any other constraint that thefirst customer may place on the desired product. In someimplementations, the processor 606 transmits content for display on thefirst customer device that enables the first customer to place theorder. Examples of such content are illustrated in the screen pages2600, 2700, 2800, 2900, 3000, 3100, 3200 of FIGS. 26 to 32.

The desired product that is indicated in the order could be a specificproduct or a product type. The indication that the first customer willaccept a returned item of the desired product could be provided in anyof a variety of different ways. In one example, the first customerplaces an order that is specific to returned items. In another example,the first customer places an order for a desired product, and checks abox indicating that the first customer will accept a returned item or anew item.

In step 3604, the memory 608 stores first information related to theorder, the first information indicating: (i) the first customer, and(ii) the desired product. The first information could be stored in thereturns record 690, for example. Optionally, the first informationfurther indicates the price that the first customer intends to pay forthe desired product, and/or the desired condition for the desiredproduct and/or any other constraint that the first customer has placedon the desired product.

In step 3606, the processor 606 receives, from a second customer devicethat is associated with a second customer, an indication that the secondcustomer intends to return a purchased item. The second customer devicecould be the customer device 670 a, and the indication may be receivedvia the network 650 and the network interface 642. In someimplementations, step 3606 is similar to step 3402 of FIG. 34.

In some embodiments, the processor 606 also receives an indication of aparticular condition of the purchased item from the first customerdevice. The particular condition could include a description of thecondition of the purchased item and/or an image of the purchased item,for example.

The purchased item could be associated with a merchant on the e-commerceplatform 602. For example, the second customer may have originallypurchased the purchased item from the merchant. In some embodiments, theprocessor 606 transmits content for display on a merchant device that isassociated with the merchant. The merchant device could be the device660, for example. The content includes an option to permit shipping thepurchased item from the second customer to another customer. The contentcould also include the condition of the purchased item. Examples ofcontent for display on the merchant device are illustrated in the screenpages 1500 and 1600 of FIGS. 15 and 16.

In step 3608, the processor 606 determines that the purchased itemcorresponds to the desired product. In some embodiments, the desiredproduct is a specific product identified by a product name and/oranother identifier. The processor 606 can use the product name and/oranother identifier of the purchased item to determine that the purchaseditem corresponds to the desired product.

In some embodiments, the desired product is or includes a product type.In these embodiments, the processor 606 may determine a plurality ofproducts, sold on the e-commerce platform 602, that correspond to theproduct type. The first information stored in the memory 608 indicatesthe plurality of products, and the processor determines that thepurchased item corresponds to one of the plurality of products.Alternatively, the processor 606 may determine one or more producttype(s) that correspond to the purchased item, and search the orderrecord 690 for orders that include these product type(s). The processor606 could then determine that the product type(s) of the purchased itemcorrespond to the desired product type.

In step 3610, the processor 606 determines a cost associated withshipping the purchased item from the second customer to the firstcustomer. An example of determining this cost is discussed in detailabove with reference to step 710 of FIG. 7. Another example ofdetermining this cost is discussed in detail above with reference tostep 3408 of FIG. 34.

In step 3612, the processor 606 determines, based on the cost determinedin step 3610, to enable shipping the purchased item from the secondcustomer to the first customer. For example, the processor 606 coulddetermine that a match between the second customer and the firstcustomer is in the best interest of the particular merchant thatoriginally sold the purchased item to the second customer. In someembodiments, the determination may be based on a comparison between thecost and a predetermined threshold. Optionally, the predeterminedthreshold is based on the price that the first customer intends to payfor the purchased item. If it is determined that the merchant will makea profit from shipping the purchased item from the second customer tothe first customer, then shipping can be enabled.

In some embodiments, the cost determined in step 3610 is a first cost,and the processor 606 further determines a second cost that isassociated with at least one of: (i) shipping the purchased item fromthe second customer to the merchant, and (ii) shipping a new item of thedesired product from the merchant to the first customer. An example ofdetermining the second cost is discussed in further detail above withreference to steps 706, 708 of FIG. 7. Another example of determiningthe second cost is discussed in further detail above with reference tostep 3410 of FIG. 34. In these embodiments, the processor 606determines, based on a comparison of the first cost and the second cost,to enable shipping the purchased item from the second customer to thefirst customer. The comparison between the first cost and the secondcost could include a comparison between a predetermined threshold and aresult of subtracting the first cost from the second cost. As discussedelsewhere herein, the first cost and second cost could be expressed asdistances or prices, for example.

In some embodiments, the processor 606 receives an indication of aparticular condition of the purchased item, and step 3612 is furtherbased on a comparison of the desired condition and the particularcondition. If the particular condition of the purchased item does notmeet or exceed the desired condition, then the processor 606 would notenable shipping the purchased item from the second customer to the firstcustomer.

In some embodiments, the processor 606 transmits content for display onthe first customer device. An example of such content is the screen page3300 of FIG. 33. The content includes an option to buy the purchaseditem. The content could also include the condition of the purchaseditem. Furthermore, the content could include a price of the purchaseditem. This price could be a fixed price that is the same for everycustomer matched with the second customer, or the price could beactively calculated for the first customer. For example, the price couldbe determined based on the cost of shipping the purchased item from thesecond customer to the first customer, as determined in step 3610. Inthe case that the first customer selects the option to buy the purchaseditem, then the processor 606 receives, from the first customer device, amessage indicating that the first customer intends to buy the purchaseditem.

In step 3614, the processor 606 transmits, to the second customerdevice, second information for shipping the purchased item from thesecond customer to the first customer. The second information couldinclude a shipping address of the first customer, for example.Optionally, the second information comprises a shipping label forshipping the purchased item from the second customer to the firstcustomer. For example, the second information could be provided in thescreen page 1900 of FIG. 19. The second customer could package the item,apply the shipping label to the package, and then ship the package tothe first customer.

In some embodiments, the order received in step 3602 indicates aplurality of desired products. In these embodiments, the desired productis a first desired product, the purchased item is a first purchaseditem, and the cost is a first cost. The order further indicates that:(i) the first customer intends to purchase the plurality of desiredproducts, the plurality of desired products including the first desiredproduct and a second desired product, and (ii) the first customer willaccept a returned item for each of the plurality of desired products.The first information, stored in step 3604, further indicates theplurality of desired products. Steps 3606, 3608, 3610, 3612, 3614 canthen be repeated for the second desired product. For example, theprocessor 606 can receive, from a third customer device that isassociated with a third customer, an indication that the third customerintends to return a second purchased item. In some implementations, thethird customer is different from the second customer, but this might notalways be the case. The processor 606 then determines that the secondpurchased item corresponds to the second desired product; determines asecond cost associated with shipping the second purchased item from thethird customer to the first customer; and determines, based on thesecond cost, to enable shipping the purchased item from the thirdcustomer to the first customer. The processor transmits, to the thirdcustomer device, third information for shipping the second purchaseditem from the third customer to the first customer.

In some embodiments, a third customer might intend to return an itemthat corresponds to the desired product, but the first customer and thethird customer are not matched. For example, the purchased item could bea first purchased item, and the cost could be a first cost. Theprocessor 606 receives, from a third customer device that is associatedwith the third customer, an indication that the third customer intendsto return a second purchased item. The indication from the thirdcustomer device may be received before the indication from the secondcustomer device. The processor 606 determines that the second purchaseditem corresponds to the desired product; determines a second costassociated with shipping the second purchased item from the thirdcustomer to the first customer; and determines, based on the secondcost, not to enable shipping the second purchased item from the thirdcustomer to the first customer. The processor might determine not toenable shipping the second purchased item from the third customer to thefirst customer because the cost of shipping is greater than the profitthat the merchant can make by reselling the second purchased item to thefirst customer, for example. In some embodiments, the second cost may becompared to the same predetermined threshold discussed above in relationto step 3612, and it may be determined based on the comparison not toenable shipping the second purchased item from the third customer to thefirst customer.

In some embodiments, the memory 608 stores multiple orders forrespective desired products, where at least two of these desiredproducts correspond to the second customer's purchased item. In theseembodiments, the order is a first order, the desired product is a firstdesired product, and the price is a first price. The processor 606receives a second order from a third customer device that is associatedwith a third customer, the second order indicating that: (i) the thirdcustomer intends to purchase a second desired product, and (ii) thethird customer will accept a returned item of the second desiredproduct. The memory 608 stores third information related to the secondorder, the third information indicating: (i) the third customer, and(ii) the second desired product. The processor 606 then determines thatthe purchased item also corresponds to the second desired product, anddetermines a second cost associated with shipping the purchased itemfrom the second customer to the third customer. Determining to enableshipping the purchased item from the second customer to the firstcustomer in step 3612 is then based on a comparison of the first costand the second cost. For example, the first cost could be less than thesecond cost, and therefore it is more profitable for the merchant toship the purchased item to the first customer. However, there may beother reasons that the processor 606 determines to enable shipping thepurchased item from the second customer to the first customer. Forexample, the first order could indicate that the first customer iswilling to pay a larger price for the purchased item than the thirdcustomer, or the condition of the purchased item might not meet adesired condition stipulated in the third customer's order.Alternatively, the first customer could have placed the first orderbefore the third customer placed the second order, and therefore thefirst customer is given priority.

CONCLUSION

Although the present invention has been described with reference tospecific features and embodiments thereof, various modifications andcombinations can be made thereto without departing from the invention.The description and drawings are, accordingly, to be regarded simply asan illustration of some embodiments of the invention as defined by theappended claims, and are contemplated to cover any and allmodifications, variations, combinations or equivalents that fall withinthe scope of the present invention. Therefore, although the presentinvention and its advantages have been described in detail, variouschanges, substitutions and alterations can be made herein withoutdeparting from the invention as defined by the appended claims.Moreover, the scope of the present application is not intended to belimited to the particular embodiments of the process, machine,manufacture, composition of matter, means, methods and steps describedin the specification. As one of ordinary skill in the art will readilyappreciate from the disclosure of the present invention, processes,machines, manufacture, compositions of matter, means, methods, or steps,presently existing or later to be developed, that perform substantiallythe same function or achieve substantially the same result as thecorresponding embodiments described herein may be utilized according tothe present invention. Accordingly, the appended claims are intended toinclude within their scope such processes, machines, manufacture,compositions of matter, means, methods, or steps.

Moreover, any module, component, or device exemplified herein thatexecutes instructions may include or otherwise have access to anon-transitory computer/processor readable storage medium or media forstorage of information, such as computer/processor readableinstructions, data structures, program modules, and/or other data. Anon-exhaustive list of examples of non-transitory computer/processorreadable storage media includes magnetic cassettes, magnetic tape,magnetic disk storage or other magnetic storage devices, optical diskssuch as compact disc read-only memory (CD-ROM), digital video discs ordigital versatile disc (DVDs), Blu-ray Disc™, or other optical storage,volatile and non-volatile, removable and non-removable media implementedin any method or technology, random-access memory (RAM), read-onlymemory (ROM), electrically erasable programmable read-only memory(EEPROM), flash memory or other memory technology. Any suchnon-transitory computer/processor storage media may be part of a deviceor accessible or connectable thereto. Any application or module hereindescribed may be implemented using computer/processorreadable/executable instructions that may be stored or otherwise held bysuch non-transitory computer/processor readable storage media.

1. A computer-implemented method comprising: receiving, by a computingsystem from a second customer device that is associated with a secondcustomer, an indication that the second customer intends to return apurchased item; determining, by the computing system, that the purchaseditem corresponds to a desired product that is desired by a firstcustomer; determining, by the computing system, a cost associated withshipping the purchased item from the second customer to the firstcustomer; determining, by the computing system based on the cost, toenable shipping the purchased item from the second customer to the firstcustomer; and transmitting, by the computing system to the secondcustomer device, a shipping label for shipping the purchased item fromthe second customer to the first customer, wherein the shipping labelmasks a shipping address of the first customer.
 2. Thecomputer-implemented method of claim 1, wherein the shipping address ofthe first customer is masked by hashing or encoding a name and/or anaddress of the first customer.
 3. The computer-implemented method ofclaim 2, wherein the shipping address of the first customer is masked byperforming encoding using a machine-readable code.
 4. Thecomputer-implemented method of claim 1, wherein: the purchased item isassociated with a merchant; the cost is a first cost; and determining toenable shipping the purchased item from the second customer to the firstcustomer comprises: determining a second cost that is associated with atleast one of: (i) shipping the purchased item from the second customerto the merchant, and (ii) shipping a new item of the desired productfrom the merchant to the first customer, and determining, based on acomparison of the first cost and the second cost, to enable shipping thepurchased item from the second customer to the first customer.
 5. Thecomputer-implemented method of claim 1, further comprising:transmitting, by the computing system, content for display on a firstcustomer device associated with the first customer, the contentcomprising an option to buy the purchased item; and receiving, by thecomputing system from the first customer device, a message indicatingthat the first customer intends to buy the purchased item.
 6. Thecomputer-implemented method of claim 5, further comprising: receiving,by the computing system from the second customer device, a condition ofthe purchased item, wherein the content comprises the condition of thepurchased item.
 7. The computer-implemented method of claim 5, furthercomprising: determining, by the computing system based on the cost, aprice of the purchased item, wherein the content comprises the price ofthe purchased item.
 8. The computer-implemented method of claim 1,wherein the purchased item is a first purchased item, the cost is afirst cost, and the method further comprises: receiving, by thecomputing system from a third customer device that is associated with athird customer, an indication that the third customer intends to returna second purchased item; determining, by the computing system, that thesecond purchased item corresponds to the desired product; determining,by the computing system, a second cost associated with shipping thesecond purchased item from the third customer to the first customer; anddetermining, by the computing system based on the second cost, not toenable shipping the second purchased item from the third customer to thefirst customer.
 9. The computer-implemented method of claim 1, whereindetermining to enable shipping the purchased item from the secondcustomer to the first customer is based on a comparison between the costand a predetermined threshold.
 10. The computer-implemented method ofclaim 1, wherein prior to receiving the indication that the secondcustomer intends to return the purchased item, the method comprisesreceiving, by the computing system, an order from a first customerdevice that is associated with the first customer, the order indicatingthat: (i) the first customer intends to purchase the desired product,and (ii) the first customer will accept a returned item of the desiredproduct; and wherein the method further comprises communicating with adevice associated with an external shipping provider to facilitateshipping the purchased item from the second customer to the firstcustomer.
 11. A system comprising: a memory to store an indication of adesired product that is desired by a first customer; and a processor to:receive, from a second customer device that is associated with a secondcustomer, an indication that the second customer intends to return apurchased item; determine that the purchased item corresponds to thedesired product; determine a cost associated with shipping the purchaseditem from the second customer to the first customer; determine, based onthe cost, to enable shipping the purchased item from the second customerto the first customer; and transmit, to the second customer device, ashipping label for shipping the purchased item from the second customerto the first customer, wherein the shipping label masks a shippingaddress of the first customer.
 12. The system of claim 11, wherein theshipping address of the first customer is masked by hashing or encodinga name and/or an address of the first customer.
 13. The system of claim12, wherein the shipping address of the first customer is masked byperforming encoding using a machine-readable code.
 14. The system ofclaim 11, wherein: the purchased item is associated with a merchant; thecost is a first cost; and the processor is further to: determine asecond cost that is associated with at least one of: (i) shipping thepurchased item from the second customer to the merchant, and (ii)shipping a new item of the desired product from the merchant to thefirst customer, and determine, based on a comparison of the first costand the second cost, to enable shipping the purchased item from thesecond customer to the first customer.
 15. The system of claim 11,wherein the processor is further to: transmit content for display on afirst customer device associated with the first customer, the contentcomprising an option to buy the purchased item; and receive, from thefirst customer device, a message indicating that the first customerintends to buy the purchased item.
 16. The system of claim 15, whereinthe processor is further to: receive, from the second customer device, acondition of the purchased item, wherein the content comprises thecondition of the purchased item.
 17. The system of claim 15, wherein theprocessor is further to: determine, based on the cost, a price of thepurchased item, wherein the content comprises the price of the purchaseditem.
 18. The system of claim 11, wherein the purchased item is a firstpurchased item, the cost is a first cost, and the processor is furtherto: receive, from a third customer device that is associated with athird customer, an indication that the third customer intends to returna second purchased item; determine that the second purchased itemcorresponds to the desired product; determine a second cost associatedwith shipping the second purchased item from the third customer to thefirst customer; and determine, based on the second cost, not to enableshipping the second purchased item from the third customer to the firstcustomer.
 19. The system of claim 11, wherein prior to receiving theindication that the second customer intends to return the purchaseditem, the processor is to receive an order from a first customer devicethat is associated with the first customer, the order indicating that:(i) the first customer intends to purchase the desired product, and (ii)the first customer will accept a returned item of the desired product;and wherein the processor is further to communicate with a deviceassociated with an external shipping provider to facilitate shipping thepurchased item from the second customer to the first customer.
 20. Acomputer readable medium having stored thereon computer executableinstructions that, when executed, cause a computing system to performoperations comprising: receiving, from a second customer device that isassociated with a second customer, an indication that the secondcustomer intends to return a purchased item; determining that thepurchased item corresponds to a desired product that is desired by afirst customer; determining a cost associated with shipping thepurchased item from the second customer to the first customer;determining, based on the cost, to enable shipping the purchased itemfrom the second customer to the first customer; and transmitting, to thesecond customer device, a shipping label for shipping the purchased itemfrom the second customer to the first customer, wherein the shippinglabel masks a shipping address of the first customer.